| Cause-related marketing and consumer behaviour in the greater eThekweni area KM Corbishley, RB Mason African Journal of Business Management 5 (17), 7232, 2011 | 27 | 2011 |
| Perceived benefits of loyalty programs and relationship quality KM Corbishley, RB Mason, C Meintjes International Journal of Customer Relationship Marketing and Management …, 2020 | 11 | 2020 |
| South African consumer ethnocentrism and attitudes towards foreign convenience products AR Kamwendo, KM Corbishley, RB Mason Problems and perspectives in management (Online), 2014 | 10 | 2014 |
| A comparative investigation into the changing use of shopping malls in Germany and South Africa RB Mason, T Dobbelstein, KM Corbishley Journal of Business and Retail Management Research, 2019 | 9 | 2019 |
| Retail loyalty programmes: relationship quality and customer loyalty between the card-holder and the retailer in South Africa KM Corbishley | 9 | 2017 |
| Factors encouraging and discouraging attendance at farmers' markets: An application of the kano model T Dobbelstein, KM Corbishley, RB Mason The Retail and Marketing Review 17 (1), 56-78, 2021 | 7 | 2021 |
| Factors that influence the marketing of professional services M Enerson, RB Mason, KM Corbishley Investment management and financial innovations, 118-130, 2016 | 7 | 2016 |
| Selection of causes according to socio-demographic status in South Africa KM Corbishley, RB Mason Journal of promotion management 17 (2), 228-240, 2011 | 7 | 2011 |
| Consumer behaviour towards cause related marketing in the greater eThekweni region KM Corbishley | 7 | 2007 |
| The country-of-origin effect and its influence on consumer attitudes and convenience product consideration in Durban, South Africa AR Kamwendo, KM Corbishley, RB Mason Mediterranean Journal of Social Sciences 5 (23), 192-204, 2014 | 6 | 2014 |
| COVID-19 involvement, shopping motives and buying behaviour: a German/South African comparison KM Corbishley, RB Mason, T Dobbelstein Expert Journal of Marketing; Vol. 10, Issue 1, 2022 | 5 | 2022 |
| Retail loyalty programmes: relationships between the customer and the retailer in South Africa–an exploratory study KM Corbishley Journal of Business and Retail Management Research 11 (4), 2017 | 5 | 2017 |
| Loyalty program benefits and their effect on relationship quality and loyalty to the retailer KM Corbishley, C Meintjes, RB Mason International Journal of Research in Business and Social Science (2147-4478 …, 2023 | 4 | 2023 |
| Business intelligence adoption among small apparel retailers in KwaZulu-Natal W Mavutha, A Kamwendo, K Corbishley International Journal of Research in Business and Social Science (2147-4478 …, 2023 | 3 | 2023 |
| Quick response and the supply chain in fast fashion in South Africa: a case study N Biyase, KM Corbishley, RB Mason Expert Journal of Marketing; Vol. 9, Issue 2, 2021 | 3 | 2021 |
| Socio-demographics and their link to selection of charitable causes in South Africa: A correspondence analysis approach KM Corbishley Corporate ownership & control (Online), 2014 | 3 | 2014 |
| Social norm compliance and involvement with Covid-19: Demographic differences in developing and developed countries R Mason, KM Corbishley, T Dobbelstein International Journal of Research in Business and Social Science (2147-4478 …, 2022 | 1 | 2022 |
| Quick Response and the Supply Chain in Fast Fashion in South Africa: A Case Study K CORBISHLEY, N BIYASE, RB MASON Expert Journal of Marketing 9 (2), 2021 | 1 | 2021 |
| Consumer Behaviour Towards Cause-related Marketing in the Greater eThekwini area K Corbishley, RB Mason African Journal of Business Management 5 (17), 7232-7239, 2011 | 1 | 2011 |
| Drivers and barriers of fast fashion implementation in South African retail N Biyase, RB Mason, KM Corbishley Expert Journal of Marketing; Vol. 11, Issue 2, 2023 | | 2023 |
