| AN EMPIRICAL STUDY ON THE DEPENDENCE OF SOCIAL MEDIA PLATFORMS ON THE DIGITAL INFLUENCERS TO GAIN RELIABILITY AS A PROMOTIONAL TOOL S NEOGI, S MUKHERJEE, A VERMA | 2 | |
| Influencer Marketing: Way to a Sustainable Marketing Approach S Mukherjee, A Verma, S Neogi Driving Decentralization and Disruption With Digital Technologies, 198-216, 2024 | 1 | 2024 |
| A study on work-life balance in the era of work from home with reference to understanding the change in perceived job satisfaction through statistical analysis S Neogi, AP Jason, A Selvakumar Model Assisted Statistics and Applications 17 (1), 51-58, 2022 | 1 | 2022 |
| UNVEILING THE DIGITAL FOOTPRINT: AN EMPIRICAL RESEARCH TO EXAMINE THE RELATIONSHIP BETWEEN VIRTUAL INFLUENCE AND NORMATIVE SOCIAL BEHAVIOUR OF INDIAN CONSUMERS S Mukherjee, A Verma, S Neogi Academy of Marketing Studies Journal 29 (2), 2025 | | 2025 |
| Strategic Integration of Basic Science for Educational Services in Business A Verma, S Mukherjee, S Neogi Unleashing the Power of Basic Science in Business, 163-182, 2024 | | 2024 |
| Adoption of Artificial Intelligence-Enabled Bots in the Healthcare Education Industry: A Cost-Benefit Study S Neogi, S Mukherjee, A Verma Unleashing the Power of Basic Science in Business, 332-352, 2024 | | 2024 |
| Adapting to Remote Work: Navigating Sustainability Impacts through Basic Sciences in Indian IT Enterprises S Mukherjee, S Neogi, A Verma Unleashing the Power of Basic Science in Business, 311-331, 2024 | | 2024 |
| Rise of skill-based hiring: moving beyond traditional degrees Y Mukhi, S Neogi Alliance School of Business, Alliance University, 2024 | | 2024 |
| Esg Sustainability In Hrm AV Santhosh, S Neogi Alliance School of Business, Alliance University, 2024 | | 2024 |
| Smartphone Shackles: Unraveling the Mental Toll of Device Dependency on Indian Undergraduates A Verma, S Mukherjee, S Neogi, A Chanda, A Nag Community Practitioner, 2024 | | 2024 |
| TRANSFORMATION OF CONSUMER ONLINE BUYING BEHAVIOR AND SAFETY FACTORS POST-PANDEMIC: IS IT TRANSITORY OR PERMANENT? S MUKHERJEE, S NEOGI, A VERMA Tianjin Daxue Xuebao (Ziran Kexue yu Gongcheng Jishu Ban)/Journal of Tianjin …, 2024 | | 2024 |
| Employee Dynamics Analyzing SmartPod S Mukherjee, S Neogi, V Ajay IN Patent App. 400580-001, 2023 | | 2023 |
| Hybrid Workspaces: the new way to sustainability S Neogi, H Gangwar World Journal of MANAGEMENT AND ECONOMICS 16 (04), 61-74, 2023 | | 2023 |
| Effective Change Management in the MSME Sector in Rural Bengal S Neogi Our Heritage 68 (03), 2020 | | 2020 |
| Managing Changes in the times of Corporate Downsizing S Neogi, AP Jason, A Selvakumar Sambodhi 34 (04), 2020 | | 2020 |
SAYANTAN MUKHERJEEAlliance University, Bangalore在 alliance.edu.in 的电子邮件经过验证
SAYANTAN MUKHERJEEAlliance University, Bangalore在 alliance.edu.in 的电子邮件经过验证
Ajay VermaVIT Bhopal University在 vitbhopal.ac.in 的电子邮件经过验证