Nexus between online marketing strategies and market performance: A Critical Review of the Literature and Research Agenda A Gakii, S Maina European Journal of Business and Management 11 (15), 99-112, 2019 | 13 | 2019 |
Advertising and service quality in the mobile phone industry in Kenya A Gakii, EM Murigi European Journal of Business and Strategic Management 4 (1), 30-50, 2019 | 4 | 2019 |
Search Engine Optimization, Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County, Kenya Gakii, A., Maina, S., Murigi, M. Journal of Sustainable Business and Economics. 5 (4), 16, 2022 | 2* | 2022 |
Moderating Effect of Firm Characteristics on the Relationship Between Video Online Marketing and Market Performance of Registered Tours and Travel Agencies in Nairobi City … Gakii, A., Maina, S., Murigi, M. European Journal of Business and Management 14 (4), 20-27, 2022 | 1* | 2022 |
Commercial Banks Responses toward Small and Medium Enterprises Survival in the Context of the COVID-19 in Africa. R Gakii, A., Kolokonyi, K., & Miceni Journal of Sustainable Business and Economics 5 (3), 12-17, 2022 | 1 | 2022 |
Employability of the Refugees/IDP and their Resettlement among Local Communities in East Africa R Gakii, A., Mutwiri, B., Gatwiri, G., & Njeru Journal of Public Policy & Governance 6 (3), 44-50, 2023 | | 2023 |
Linking Strategic Personal Branding and Organizational Competitive Advantage: A Review of the Literature and Research Agenda MSM Gakii A., Adoli H.L. 3rd International Multidisciplinary Research Conference held on: Monday 7th …, 2019 | | 2019 |
Public Laundromat Services: Technological Revolution and operational Performance. General Review G Annstellah, KO S. Kanini, S Muathe International Business Research and industrial research (IBRIC), 1-72, 2019 | | 2019 |
Customer Service Skills, Firm Characteristics and Firm Performance: An Integrative Theoretical Framework M Kaberia, Gakii International Business Research and Industrial Conference, 2019 | | 2019 |