| Social Media as an Effective Marketing Tool: An Empirical Study S Shimpi Indian Journal of Marketing 48 (7), 36-50, 2018 | 25 | 2018 |
| A factor analysis on product attributes for consumer buying behavior of male cosmetics in Pune city S Shimpi, DK Sinha International Journal in Multidisciplinary and Academic Research 2 (2), 28-48, 2010 | 23 | 2010 |
| A factor analysis on attitude characteristics of consumer buying behaviour for male cosmetics products in Pune City S Shimpi, DK Sinha International Journal of Marketing, Financial Services and Management …, 2012 | 22 | 2012 |
| Structural equation modeling for men's cosmetics behavior research S Shimpi Indian Journal of Marketing 46 (7), 36-54, 2016 | 8 | 2016 |
| Impact of brand mascot in advertising on brand image among Indian consumers S Shimpi International Journal of Applied Management Science 13 (4), 322-338, 2021 | 5 | 2021 |
| Testing Role of HRM Practices and Organizational Commitment on Organizational Performance with Reference to Seasonality in Tourism Employment G Kale, S Shimpi Journal of Hospitality Application and Research 15 (02), 2020 | 4 | 2020 |
| Understanding the Impact of Marketing Outcomes from the Hashtags of the Wellness Industry: Twitter Perspective P Chaudhary, P Kiran, S Shimpi Journal of Content, Community & Communication 16, 92-105, 2022 | 3 | 2022 |
| Impact of Online Reviews on Hotel Booking for Novice Travelers. S Shimpi, S Bhadange, S Patil, H Anbhule International Journal of Hospitality & Tourism Systems 15 (2), 2022 | 2 | 2022 |
| Exploring Possibilities and Apprehensions About Application of Artificial Intelligence in Higher Education S Shimpi Transforming Education with Virtual Reality, 87-100, 2024 | 1 | 2024 |
| Leadership Vacuum: Why are there Less Leaders with Disabilities in India? N Sharma, A., Shimpi, S., Malik, R., & Chouhan Littera Scripta 14 (1), 135-148, 2021 | | 2021 |
| An analytical study of factors influencing consumer buying decision for male cosmetics products in Pune region S Shimpi University of Pune, 2014 | | 2014 |
