| Western concepts, Russian perspectives: Meanings of advertising in the former Soviet Union LG Wells Journal of Advertising 23 (1), 83-95, 1994 | 91 | 1994 |
| Teaching practices and emphases in advertising creative courses B Robbs, L Wells Journalism & Mass Communication Educator 54 (3), 57-64, 1999 | 26 | 1999 |
| Relating gap analysis results to information systems program attitudes: The identification of gap priorities and implications S Van Auken, E Chrysler, LG Wells, M Simkin Journal of Education for Business 86 (6), 346-351, 2011 | 23 | 2011 |
| The relative value of skills, knowledge, and teaching methods in explaining master of business administration (MBA) program return on investment S Van Auken, E Chrysler Journal of Education for Business 81 (1), 41-45, 2005 | 22 | 2005 |
| A comparison of Western business instruction in China with US instruction: A case study of perceived program emphases and satisfaction levels S Van Auken, LG Wells, D Borgia Journal of Teaching in International Business 20 (3), 208-229, 2009 | 19 | 2009 |
| Assessing materialism among the future elites of China S Van Auken, LG Wells, DJ Borgia Journal of International Consumer Marketing 26 (2), 88-105, 2014 | 14 | 2014 |
| A comparison of associational and claimless-informational advertising in Russia LG Wells, SV Auken Journal of East-West Business 12 (1), 29-48, 2006 | 12 | 2006 |
| The role of advertising in the Soviet Union LG Wells The University of Tennessee, 1992 | 11 | 1992 |
| A new world order: the role of advertising in Russia and the NIS LG Wells International Journal of Advertising 16 (2), 104-117, 1997 | 10 | 1997 |
| Russian advertising attitudes: Reassessing the two-factor model LG Wells, S Van Auken, WJ Ritchie Journal of International Consumer Marketing 20 (2), 5-15, 2008 | 9 | 2008 |
| The socioeconomic culture and the advertising process in the Soviet Union LG Wells Proceedings of the 1991 Annual Conference of the American Academy of …, 1991 | 8 | 1991 |
| Then and Now: Advertising and Marketing in Russia in the 20th Century LG Wells International Scholars Publications, 1998 | 7 | 1998 |
| The role of professional advertising associations in Russia LG Wells International Journal of Advertising 15 (2), 103-115, 1996 | 7 | 1996 |
| The relative value of skill, knowledge and teaching methods in explaining MBA programme return on investment SV Auken, LG Wells, E Chrysler The Journal of Education for Business 81 (1), 41-46, 2005 | 6 | 2005 |
| The emergence of advertising in Russia LG Wells International Advertising, 181-95, 2000 | 6 | 2000 |
| Penetrating the Cultural Curtain: Apple's" 1984" Commercial Goes to Russia. S Sayre, L Wells, S Moriarty World Communication 25 (2), 1996 | 4 | 1996 |
| Exploring thought processing similarity using attitudinal constructs: a Chinese versus US contrast S Van Auken, WJ Ritchie, LG Wells, DJ Borgia Journal of Marketing Analytics 7, 13-23, 2019 | 3 | 2019 |
| Assessing emphasis gaps among MBA alumni: a model framework S Van Auken, E Chrysler, LG Wells Journal of International Education in Business 9 (1), 31-51, 2016 | 3 | 2016 |
| Relating Perceptions of Teaching Method Effectiveness to Perceived Instructional Emphasis Areas: A Comparison of Faculty and Students. S Van Auken, EA Campbell, LG Wells Journal of Effective Teaching 9 (1), 23-33, 2009 | 3 | 2009 |
| The interview as an advertising research tool RE Taylor, E Haley, LG Wells, CJ Pardun Proceedings of the Annual Conference of the American Academy of Advertising, 1994 | 3 | 1994 |
