| Firms greenwashing practices and consumers’ perception: Role of marketing and non-marketing external stake holders in firms greenwashing practices. A Butt, SN Khan, MM Zakir, W Rana, A Laila Indian Journal of Economics and Business 20 (3), 2021 | 20 | 2021 |
| Role of uncertainty as a moderator on consumers’ purchase intentions towards organic food: A comparative study RM Rashid, M Askari, A Laila Journal of Marketing Strategies 4 (1), 100-119, 2022 | 2 | 2022 |
| A SYSTEMATIC REVIEW REFLECTING ORGANIZATIONAL INJUSTICE AND EMPLOYEES'WORKPLACE DEVIANCE: UNLOCKING THE INFLUENCE OF EMOTIONAL EXHAUSTION A Laila, SN Khan Bahria University Journal of Humanities & Social Sciences 4 (1), 17-17, 2021 | 2 | 2021 |
| Socio-economic developments under ‘Belt and Road Initiative’of China: Regional and global dimensions (Pakistan, a Case in Point) A Bashir, M Salam, A Laila, SMA Rizvi International Journal of Business and Economic Development (IJBED) 7 (2), 2019 | 1 | 2019 |
| Analyzing the Customer Attitude Towards an Intention to Receive SMS Marketing via Missed Call Subscription T Zafar, A Laila, Y Hasan Intelligent Computing: Proceedings of the 2018 Computing Conference, Volume …, 2019 | 1 | 2019 |
| Influential Marketing Through Social Media Influencers On Consumer’s Purchase Intention DSM Zia, DMH Mirza, A Laila, DEW Rehan, DS Sohaib Migration Letters 21 (S7), 495-504, 2024 | | 2024 |
| E-Commerce Adoption: The Moderating Role of Commitment between Purchase Intention and Customer Purchase Behavior A Iqbal, S Ahmed, A Laila, S Ahmed Khan, M Faizan Research Journal for Societal Issues 6 (1), 65-82, 2024 | | 2024 |
| Maintaining Business Ethics during COVID-19 Pandemic in Globalized World: A Comparison of Ethical Theories and Future Research Perspective MR Khan, MU Rahman, A Laila, A Gohar, S Azhar Journal of Economic Impact 5 (1), 42-49, 2023 | | 2023 |
| Impact of Intrapreneurial Orientation, Entrepreneurial Skills and Psychological Empowerment on Intrapreneurial Intention of HEIs in Karachi Pakistan MRK Khan, M Nadeem, A Laila, Q Ali Journal of Business And Entrepreneurship 10 (1), 2022 | | 2022 |
| Measuring Youth Perceptions in the Direction of Brands on Digital Media Using Netnography R Farooqi, S Azher, A Laila Available at SSRN 3918088, 2021 | | 2021 |
Adnan ButtBahria University在 bahria.edu.pk 的电子邮件经过验证
