| Einführung in die qualitative Marktforschung A Steffen, S Doppler, S Doppler, A Steffen Einführung in die Qualitative Marktforschung: Design–Datengewinnung …, 2019 | 82 | 2019 |
| Second-hand consumption as a lifestyle choice A Steffen International conference on consumer research (iccr), 189-207, 2017 | 47 | 2017 |
| Building consumer trust and satisfaction through sustainable business practices with organic supermarkets: The case of Alnatura A Steffen, S Doppler Case studies in food retailing and distribution, 205-228, 2019 | 14 | 2019 |
| Success Factors of Cause-Related Marketing – What Developing Countries Can Learn From a German Sweets Campaign A Steffen, S Günther Conference on Corporate Social Responsibility and Sustainability - Towards a …, 2012 | 8 | 2012 |
| Exploring the benefits of employing market insights and consumer trends in food product innovation: A case study from Germany A Steffen Case Studies in the Traditional Food Sector, 209-237, 2018 | 7 | 2018 |
| The future of food experiences S Doppler, A Steffen Case Studies on Food Experiences in Marketing, Retail, and Events, 197, 2020 | 6 | 2020 |
| Critical Shopping Experiences – Affective Reactions and Behavioural Consequences A Steffen Südwestdeutscher Verlag für Hochschulschriften, 2012 | 6 | 2012 |
| An Exploration of Critical Incidents Impacting Female Students’ Attitude Towards STEM Subjects A Steffen, J Dodiya, C Heinisch, C Hess, S Kunz, S Rebholz, I Schlömer, ... International Conference on Gender Research 6 (1), 215-223, 2023 | 5 | 2023 |
| Die Rolle des Involvements für die wahrgenommene Erlebnisqualität von B2B Veranstaltungsbesuchen–Erkenntnisse für die markeninszenierende Livekommunikation S Doppler, A Steffen Events und Marke: Stand und Perspektiven der Eventforschung, 205-225, 2018 | 5 | 2018 |
| How does school lesson design contribute to girls’ perception of their future-readiness for STEM majors?–An empirical study using critical incidents technique C Hess, S Kunz, A Steffen, J Dodiya, C Heinisch, S Rebholz, I Schlömer, ... International Journal of Learning and Teaching (IJLT)(accepted), 2023 | 4 | 2023 |
| Event Catering: Enhancing customer satisfaction by creating memorable holistic food experiences S Doppler, A Steffen, LM Wurzer Case Studies on Food Experiences in Marketing, Retail, and Events, 133, 2020 | 3 | 2020 |
| Ethical Consumer Behavior: Does Second-Hand Consumption Influence Satisfaction with Life? A Steffen Journal of Business Theory and Practice 8 (3), 62-75, 2020 | 3 | 2020 |
| Emotionalisierung von (Marketing) Events: Möglichkeiten und Grenzen der Wirkung, Funktionalität und Auswahl von Musik A Steffen, B Schabbing Events und Emotionen: Stand und Perspektiven der Eventforschung, 103-134, 2015 | 3 | 2015 |
| Herausforderung Customer Experience bei digitalen Veranstaltungen - Erkenntnisse aus der Corona-Krise S Doppler, M Kraut, A Steffen Luppold, S.; Himmel, W; Frank, H-J. Berührende Online-Veranstaltungen - So …, 2021 | 2 | 2021 |
| Introduction to the experience economy A Steffen, S Doppler Case studies on food experiences in marketing, retail, and events, 1-12, 2020 | 2 | 2020 |
| Classical Music Festivals in Germany: a Segmentation and Comparative Study of Four Major German Music Festivals B Schabbing, A Steffen Proceedings of the Soundtracks: Music, Tourism and Travel Conference …, 2012 | 2 | 2012 |
| Yes she can! How to encourage girls to choose a career path in computer science J Dodiya, C Heinisch, C Hess, S Kunz, S Rebholz, I Schlömer, A Steffen, ... Gesellschaft für Informatik, Bonn, 2022 | 1 | 2022 |
| Case Studies on Food Experiences in Marketing, Retail, and Events S Doppler, A Steffen Woodhead Publishing, 2020 | 1 | 2020 |
| Managerial implications of an in-depth customer analysis of German classical music festival customers B Schabbing, A Steffen ISM Discussion Paper, 42, 2013 | 1 | 2013 |
| Classical music festival customers in Germany: a segmentation and comparative study of four major German music festivals B Schabbing, A Steffen Conference Proceedings-Soundtracks: Music, Tourism and Travel (July 2012 …, 2012 | 1 | 2012 |
