| Taste perception: More than meets the tongue JA Hoegg, JW Alba Journal of Consumer Research 33 (4), 490-498, 2007 | 451 | 2007 |
| The future looks “right”: Effects of the horizontal location of advertising images on product attitude B Chae, JA Hoegg Journal of Consumer Research 40 (2), 223-238, 2013 | 269 | 2013 |
| The impact of fear on emotional brand attachment L Dunn, JA Hoegg Journal of Consumer Research 41 (1), 152-168, 2014 | 268 | 2014 |
| The persuasive role of incidental similarity on attitudes and purchase intentions in a sales context L Jiang, J Hoegg, DW Dahl, A Chattopadhyay Journal of Consumer Research 36 (5), 778-791, 2010 | 262 | 2010 |
| The good, the bad, and the ugly: Influence of aesthetics on product feature judgments JA Hoegg, JW Alba, DW Dahl Journal of Consumer Psychology 20 (4), 419-430, 2010 | 257 | 2010 |
| Seeing is believing (too much): The influence of product form on perceptions of functional performance JA Hoegg, JW Alba Journal of Product Innovation Management 28 (3), 346-359, 2011 | 184 | 2011 |
| The impact of candidate appearance and advertising strategies on election results J Hoegg, MV Lewis Journal of Marketing Research 48 (5), 895-909, 2011 | 166 | 2011 |
| Consumer reaction to unearned preferential treatment L Jiang, JA Hoegg, DW Dahl Journal of Consumer Research 40 (3), 412-427, 2013 | 123 | 2013 |
| A role for aesthetics in consumer psychology JA Hoegg, JW Alba Handbook of consumer psychology, 726-747, 2018 | 90 | 2018 |
| Does injustice affect your sense of taste and smell? The mediating role of moral disgust DP Skarlicki, JA Hoegg, K Aquino, T Nadisic Journal of Experimental Social Psychology 49 (5), 852-859, 2013 | 88 | 2013 |
| From waste to taste: How “ugly” labels can increase purchase of unattractive produce S Mookerjee, Y Cornil, JA Hoegg Journal of Marketing 85 (3), 62-77, 2021 | 84 | 2021 |
| The flip side of vanity sizing: How consumers respond to and compensate for larger than expected clothing sizes JA Hoegg, ML Scott, AC Morales, DW Dahl Journal of Consumer Psychology 24 (1), 70-78, 2014 | 70 | 2014 |
| Knowing too much: Expertise-induced false recall effects in product comparison R Mehta, J Hoegg, A Chakravarti Journal of Consumer Research 38 (3), 535-554, 2011 | 65 | 2011 |
| Customer relationship stage and the use of picture-dominant versus text-dominant advertising: A field study M Lewis, KA Whitler, JA Hoegg Journal of Retailing 89 (3), 263-280, 2013 | 44 | 2013 |
| The influence of product aesthetics on consumer inference making C Crolic, Y Zheng, JA Hoegg, JW Alba Journal of the Association for Consumer Research 4 (4), 398-408, 2019 | 37 | 2019 |
| Discounting humanity: When consumers are price conscious, employees appear less human AP Henkel, J Boegershausen, JA Hoegg, K Aquino, J Lemmink Journal of Consumer Psychology 28 (2), 272-292, 2018 | 36 | 2018 |
| Everybody thinks we should but nobody does: How combined injunctive and descriptive norms motivate organ donor registration R Habib, K White, JA Hoegg Journal of Consumer Psychology 31 (3), 621-630, 2021 | 33 | 2021 |
| The impact of a sales team’s perceived entitativity on customer satisfaction C Wang, JA Hoegg, DW Dahl Journal of the Academy of Marketing Science 46, 190-211, 2018 | 31 | 2018 |
| When beauty backfires: the effects of server attractiveness on consumer taste perceptions L Lin, JA Hoegg, K Aquino Journal of Retailing 94 (3), 296-311, 2018 | 23 | 2018 |
| Linguistic framing of sensory experience: there is some accounting for taste JA Hoegg, JW Alba Psycholinguistic phenomena in marketing communications, 3-22, 2020 | 22 | 2020 |
