From Firm-Controlled to Consumer-Contributed: Consumer Co-Production of Personal Media Marketing Communication TJ Bacile, C Ye, E Swilley Journal of Interactive Marketing, 2014 | 227 | 2014 |
Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media AK Fox, TJ Bacile, C Nakhata, A Weible Journal of Consumer Marketing 35 (1), 11-21, 2018 | 127 | 2018 |
The Effects of Online Incivility and Consumer-to-Consumer Interactional Justice on Complainants, Observers, and Service Providers During Social Media Service Recovery TJ Bacile, JS Wolter, AM Allen, P Xu Journal of Interactive Marketing 44, 60-81, 2018 | 121 | 2018 |
Digital Customer Service and Customer-to-Customer Interactions: Investigating the Effect of Online Incivility on Customer Perceived Service Climate TJ Bacile Journal of Service Management 31 (3), 441-464, 2020 | 53 | 2020 |
The Entitlement/Forgiveness Conflict of Self-Relevant and Self-Neutral Relationships During Service Failure and Recovery JS Wolter, TJ Bacile, J Smith, M Giebelhausen Journal of Business Research 104, 233-246, 2019 | 38 | 2019 |
A Services Perspective for Text Message Coupon Customization TJ Bacile, R Goldsmith Journal of Research in Interactive Marketing 5 (4), 244-257, 2011 | 37 | 2011 |
The Klout Challenge: Preparing your Students for Social Media Marketing TJ Bacile Marketing Education Review 23 (1), 87-92, 2013 | 27 | 2013 |
The value disruption of uncivil other-customers during online service recovery TJ Bacile, AK Krallman, JS Wolter, ND Beachum Journal of Services Marketing 34 (4), 483-498, 2020 | 25 | 2020 |
Emerging challenges in social media: service as marketing communication signals T Bacile, C Hoffacker, A White International Journal of Integrated Marketing Communications 6 (1), 34-51, 2014 | 19 | 2014 |
How Online Incivility Affects Consumer Engagement Behavior on Brands’ Social Media JS Wolter, TJ Bacile, P Xu Journal of Service Research, 10946705221096192, 2023 | 18 | 2023 |
Enter the Badvocate: A Unique Consumer Role Emerging within Social Media Complaint and Recovery Episodes TJ Bacile, A Allen, CF Hofacker Direct/Interactive Marketing Research Summit, 2014 | 6 | 2014 |
Mobile Coupons: Is a Picture Worth a Thousand Words? TJ Bacile Advances in Marketing: Going Green - Best Marketing Practices for a Global …, 2010 | 5 | 2010 |
Observers’ Complaint Language Perceptions: A New Measure to Aid Social Media Service Recovery Evaluations TJ Bacile Journal of Marketing Theory and Practice 32 (2), 210-232, 2024 | 3 | 2024 |
Structured abstract: all online complaints are not created equal, Corporate Social Media Pages as Customer Service Channels TJ Bacile, AK Fox, JS Wolter, F Massa Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 3 | 2017 |
How customer-company identification and self-construal predict service recovery expectations and complaints JS Wolter, J Smith, T Bacile Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017 | 2 | 2017 |
A service perspective: Recognizing the presence of service-like principles within marketing communication via personal media T Bacile The Florida State University, 2013 | 2 | 2013 |
Electronic Marketing: Communicating CF Hofacker, TJ Bacile Selling and Connecting People with Networks and Software, Raleigh, NC: Lulu, 2011 | 2 | 2011 |
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery TJ Bacile, AB Elmadag, M Okan, D Dineva, AI Rynarzewska Journal of Interactive Marketing, 2024 | | 2024 |
Managing Consumer-to-Consumer Online Incivility: How Service Provider Perceived Effort Influences Observers in a Virtual Service Channel TJ Bacile, A Fox, AB Elmadag, M Okan Society for Marketing Advances, 2023 | | 2023 |
Enjoying Another’s Misfortune: The Effects of Perceived Schadenfreude in Customer-to-Customer Dialogue during Social Media Service Recovery TJ Bacile, AB Elmadag, M Okan Society for Marketing Advances, 2022 | | 2022 |