| Is innovation in pricing your next source of competitive advantage? 1 A Hinterhuber, SM Liozu Innovation in pricing, 11-27, 2017 | 265 | 2017 |
| Pricing orientation, pricing capabilities, and firm performance SM Liozu, A Hinterhuber Management Decision 51 (3), 594-614, 2013 | 249 | 2013 |
| Is it time to rethink your pricing strategy? A Hinterhuber, S Liozu MIT Sloan management review, 2012 | 231 | 2012 |
| The conceptualization of value-based pricing in industrial firms SM Liozu, A Hinterhuber, R Boland, S Perelli Journal of Revenue and Pricing Management 11, 12-34, 2012 | 133 | 2012 |
| Industrial product pricing: a value‐based approach SM Liozu, A Hinterhuber Journal of Business Strategy 33 (4), 28-39, 2012 | 107 | 2012 |
| Mindful pricing: Transforming organizations through value based pricing S Liozu, D Boland, A Hinterbuber, S Perelli Marketing Dynamism & Sustainability: Things Change, Things Stay the Same …, 2015 | 97 | 2015 |
| CEO championing of pricing, pricing capabilities and firm performance in industrial firms SM Liozu, A Hinterhuber Industrial Marketing Management 42 (4), 633-643, 2013 | 92 | 2013 |
| Ethical and legal considerations of artificial intelligence and algorithmic decision-making in personalized pricing JA Gerlick, SM Liozu Journal of Revenue and Pricing Management 19, 85-98, 2020 | 72 | 2020 |
| Innovation in pricing: Contemporary theories and best practices A Hinterhuber, S Liozu Routledge, 2017 | 65 | 2017 |
| Organizational design and pricing capabilities for superior firm performance S Liozu, A Hinterhuber, T Somers Management Decision 52 (1), 54-78, 2014 | 62 | 2014 |
| Pricing strategies and pricing capabilities M Johansson, N Hallberg, A Hinterhuber, M Zbaracki, S Liozu Journal of Revenue and Pricing Management 11, 4-11, 2012 | 61 | 2012 |
| Pricing superheroes: How a confident sales team can influence firm performance SM Liozu Industrial Marketing Management 47, 26-38, 2015 | 56 | 2015 |
| Industrial pricing orientation: The organizational transformation to value-based pricing SM Liozu, RJ Boland, A Hinterhuber, S Perelli First International Conference on Engaged Management Scholarship, 2011 | 51 | 2011 |
| Value assessment and pricing capabilities—how to profit from value M Johansson, J Keränen, A Hinterhuber, S Liozu, L Andersson Journal of Revenue and Pricing Management 14, 178-197, 2015 | 46 | 2015 |
| Pricing capabilities: the design, development, and validation of a scale S Liozu, A Hinterhuber Management Decision 52 (1), 144-158, 2014 | 45 | 2014 |
| State of value-based-pricing survey: Perceptions, challenges, and impact SM Liozu Journal of Revenue and Pricing Management 16, 18-29, 2017 | 39 | 2017 |
| The pricing journey: The organizational transformation toward pricing excellence SM Liozu Stanford University Press, 2015 | 38 | 2015 |
| The confidence factor in pricing: driving firm performance SM Liozu, A Hinterhuber Journal of Business strategy 34 (4), 11-21, 2013 | 34 | 2013 |
| The micro-foundations of pricing A Hinterhuber, SM Liozu Journal of Business Research 76, 159-162, 2017 | 33 | 2017 |
| Value champions in business markets: Four role configurations J Keränen, S Liozu Industrial Marketing Management 85, 84-96, 2020 | 26 | 2020 |
