| Riding the subscription box wave: Understanding the landscape, challenges, and critical success factors of the subscription box industry Y Andonova, NA Anaza, DHS Bennett Business Horizons 64 (5), 631-646, 2021 | 40 | 2021 |
| Understanding bad-boy celebrity endorser effectiveness: The fantasy-based relationship, hedonic consumption, and congruency model D Bennett, W Diamond, E Miller, J Williams Journal of Current Issues & Research in Advertising 41 (1), 1-19, 2020 | 26 | 2020 |
| Big names and small price tags: an analysis of celebrity endorsement on consumers’ perceptions of price, quality, and intent to purchase DHS Bennett, NA Anaza, Y Andonova Journal of Marketing Theory and Practice 30 (2), 154-171, 2022 | 24 | 2022 |
| COVID-19: Health disparities and social determinants of health ÉC Burton, DHS Bennett, LM Burton International Social Work 63 (6), 771-776, 2020 | 24 | 2020 |
| DPS 2.0: on the road to a cashless society NA Anaza, DHS Bennett, Y Andonova, E Anaza Marketing Letters 33 (4), 693-704, 2022 | 14 | 2022 |
| Street credibility: what is it? Who has it? Why is it so appealing to diverse consumer groups? D Bennett, W Diamond ACR North American Advances, 2012 | 11 | 2012 |
| Allow me to (re) introduce myself: An experiential learning rebranding project within the context of professional sports DHS Bennett, G Matos, Y Andonova Marketing Education Review 29 (2), 125-130, 2019 | 10 | 2019 |
| From the classroom to the boardroom: Corporate engagement programs that integrate theory and practice onsite with business executives DHS Bennett, MA Raymond Marketing Education Review 29 (1), 88-103, 2019 | 9 | 2019 |
| Is it FOMO or is it ME? The influence of personality traits on cryptocurrency consumption NA Anaza, B Upadhyaya, D Bennett, C Ruvalcaba Psychology & Marketing 41 (1), 184-202, 2024 | 8 | 2024 |
| Is it expensive? The dual effect of construal level on price judgments JK Saint Clair, ML Hamilton, OP Woodham, A Namin, DHS Bennett Journal of Marketing Theory and Practice 27 (3), 298-311, 2019 | 7 | 2019 |
| Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale DHS Bennett, G Matos, NA Anaza, C Ruvalcaba, M Hamilton Journal of Consumer Marketing 40 (3), 261-272, 2023 | 3 | 2023 |
| Incorporating Experiential Learning in the Classroom: Activities and Speakers P Gala, J Blair, S Hunt, D Bennett, S Sarofim Back to the Future: Revisiting the Foundations of Marketing 115, 2018 | 2 | 2018 |
| Navigating Cryptocurrency Knowledge: Unlocking Generation Z Perceptions and Behaviour NA Anaza, B Upadhyaya, C Ruvalcaba, A Bhattarai, D Bennett Advances in Blockchain Research and Cryptocurrency Behaviour, 89, 2024 | | 2024 |
| I think I can, I think I can; A qualitative investigation of celebrity endorsement and meaning transfer’s role in building consumer self confidence DHS Bennett, C Ruvalcaba Journal of Global Scholars of Marketing Science, 1-23, 2024 | | 2024 |
| Knowledge isn’t everything: Development of a theory of planned behavior questionnaire for the exploration of healthy beverage consumption D Bennett Global Journal of Management and Marketing 8 (1), 51 - 70, 2024 | | 2024 |
| Creating the New Normal: A Historical Approach to Understanding Marketing Agility and its Implications Across Business, Healthcare, and Social Welfare in a Post Pandemic World E Burton, D Bennett, L Burton Atlantic Marketing Journal 13 (2), 9, 2024 | | 2024 |
| Minority students corporate engagement programs: Addressing the ad industry’s problem with minorities DHS Bennett, G Matos, Y Andonova, L Pindar Journal of Education for Business 96 (7), 468-475, 2021 | | 2021 |
| Remote Working 2.0: Balancing Work and Family During the Coronavirus Pandemic D Bennnett, Y Andonova, N Anaza, E Burton https://www.researchgate.net/publication …, 2020 | | 2020 |
| What is Street Cred? An Exploration of Street Credibility in the Marketplace D Bennett, G Matos, M Hamilton, N Pendarvis Advances in Consumer Research 48, 212-213, 2020 | | 2020 |
| Industry Connection: An Insider’s Guide to Working in Sports D Bennett Sports and Entertainment Review, 2020 | | 2020 |
Yana AndonovaAssociate Professor of Marketing, Murray State University在 murraystate.edu 的电子邮件经过验证
