Modeling loss aversion and reference dependence effects on brand choice BGS Hardie, EJ Johnson, PS Fader Marketing science 12 (4), 378-394, 1993 | 1233 | 1993 |
On the depth and dynamics of online search behavior EJ Johnson, WW Moe, PS Fader, S Bellman, GL Lohse Management science 50 (3), 299-308, 2004 | 860 | 2004 |
Dynamic conversion behavior at e-commerce sites WW Moe, PS Fader Management Science 50 (3), 326-335, 2004 | 818 | 2004 |
RFM and CLV: Using iso-value curves for customer base analysis PS Fader, BGS Hardie, KL Lee Journal of marketing research 42 (4), 415-430, 2005 | 789 | 2005 |
“Counting your customers” the easy way: An alternative to the Pareto/NBD model PS Fader, BGS Hardie, KL Lee Marketing science 24 (2), 275-284, 2005 | 670 | 2005 |
An exploratory look at supermarket shopping paths JS Larson, ET Bradlow, PS Fader International Journal of research in Marketing 22 (4), 395-414, 2005 | 601 | 2005 |
Modeling consumer choice among SKUs PS Fader, BGS Hardie Journal of marketing Research 33 (4), 442-452, 1996 | 449 | 1996 |
Excess behavioral loyalty for high-share brands: Deviations from the Dirichlet model for repeat purchasing PS Fader, DC Schmittlein Journal of Marketing research 30 (4), 478-493, 1993 | 432 | 1993 |
Testing behavioral hypotheses using an integrated model of grocery store shopping path and purchase behavior SK Hui, ET Bradlow, PS Fader Journal of consumer research 36 (3), 478-493, 2009 | 425 | 2009 |
Capturing evolving visit behavior in clickstream data WW Moe, PS Fader Journal of Interactive Marketing 18 (1), 5-19, 2004 | 424 | 2004 |
Customer centricity: Focus on the right customers for strategic advantage P Fader University of Pennsylvania Press, 2020 | 381 | 2020 |
Customer acquisition via display advertising using multi-armed bandit experiments EM Schwartz, ET Bradlow, PS Fader Marketing Science 36 (4), 500-522, 2017 | 347 | 2017 |
Modeling browsing behavior at multiple websites YH Park, PS Fader Marketing Science 23 (3), 280-303, 2004 | 299 | 2004 |
Power and goal setting in channel negotiations L McAlister, MH Bazerman, P Fader Journal of Marketing Research 23 (3), 228-236, 1986 | 292 | 1986 |
Choice models and customer relationship management W Kamakura, CF Mela, A Ansari, A Bodapati, P Fader, R Iyengar, P Naik, ... Marketing letters 16, 279-291, 2005 | 282 | 2005 |
Probability models for customer-base analysis PS Fader, BGS Hardie Journal of interactive marketing 23 (1), 61-69, 2009 | 278 | 2009 |
Path data in marketing: An integrative framework and prospectus for model building SK Hui, PS Fader, ET Bradlow Marketing Science 28 (2), 320-335, 2009 | 270 | 2009 |
In pursuit of enhanced customer retention management: Review, key issues, and future directions E Ascarza, SA Neslin, O Netzer, Z Anderson, PS Fader, S Gupta, ... Customer Needs and Solutions 5, 65-81, 2018 | 261 | 2018 |
Fast-track: Article using advance purchase orders to forecast new product sales WW Moe, PS Fader Marketing science 21 (3), 347-364, 2002 | 250 | 2002 |
A cross-category analysis of category structure and promotional activity for grocery products PS Fader, LM Lodish Journal of Marketing 54 (4), 52-65, 1990 | 235 | 1990 |