| Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017 | 30 | 2017 |
| A methodological blueprint for social sciences research–the social sciences research methodology framework NE Haydam, P Steenkamp EIRP Proceedings 15 (1), 2020 | 26 | 2020 |
| Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands HJ Schmidt, P Steenkamp Journal of Brand Management, 1-26, 2022 | 19 | 2022 |
| Servbrand framework: A business-to-business services brand equity framework P Steenkamp, F Jacobus Herbst, J Christiaan De Villiers, ... Journal of Business-to-Business Marketing 27 (1), 55-69, 2020 | 13 | 2020 |
| Towards a client-based brand equity framework for selected business-to-business services P Steenkamp Stellenbosch: Stellenbosch University, 2016 | 13 | 2016 |
| The social sciences research methodology framework and its application during COVID-19 NE Haydam, P Steenkamp Reshaping Sustainable Development Goals Implementation in the World, 59-72, 2021 | 11 | 2021 |
| Brand identity-image congruence: a framework for business-to-business banks in South Africa KM Zwakala, P Steenkamp Journal of Business-to-Business Marketing 28 (3), 283-305, 2021 | 10 | 2021 |
| The influence of student-community partner working relationships on satisfaction: a South African university service learning programme D Cromhout, R Duffett, P Steenkamp International e-Journal of Educational Studies 5 (10), 89-105, 2021 | 9 | 2021 |
| Identity-based brand differentiation: Brand Identity Prism application in South African banks KM Zwakala, P Steenkamp Journal of Contemporary Management 18 (1), 121-141, 2021 | 9 | 2021 |
| Aaker versus Keller's models: much ado about branding P Steenkamp no. June, 1-14, 2019 | 8 | 2019 |
| Fidentia: A strategic and corporate governance analysis P Steenkamp University of Stellenbosch, 2007 | 5 | 2007 |
| The value that small business community partners place on a marketing-oriented service learning project. R Duffett, D Cromhout, P Steenkamp International Journal of Work-Integrated Learning 24 (3), 323-340, 2023 | 4 | 2023 |
| Brand identity: Theory versus practice in the South African banking sector K Zwakala, P Steenkamp, NE Haydam The retail and marketing review 13 (2), 1-14, 2017 | 4 | 2017 |
| A co-creative perspective on internal branding HJ Schmidt, P Steenkamp The Routledge Companion to Corporate Branding, 442-458, 2022 | 3 | 2022 |
| How safe is safe P Steenkamp, D Malan USB LEADERS’LAB, 2009 | 3 | 2009 |
| Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity: A Cross-Border Case Study A Hesse, P Steenkamp, HJ Schmidt, VV Mugobo Anthropological Approaches to Understanding Consumption Patterns and …, 2020 | 2 | 2020 |
| The underdog effect in the context of Brand management: an abstract HJ Schmidt, P Steenkamp Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| Brand identity-image fit in professional services in South Africa: Is brand co-creation a panacea? KM Zwakala, P Steenkamp Journal of Contemporary Management 20 (1), 444-473, 2023 | 1 | 2023 |
| Brand orientation in the South African retail sector and its impact on market performance: An empirical study H Schmidt, RB Mason, P Steenkamp, V Mugobo 23rd International Conference on Recent Advances in Retailing and Services …, 2016 | 1 | 2016 |
| Is traffic police SERVQUAL assessment different among drivers in terms of experience?: Case study of the Philippines and South Africa JW De Jager, LC Ayikwa, P Steenkamp International Journal of Research in Business and Social Science (2147-4478 …, 2024 | | 2024 |
