| An exploration of identity re-creation in the context of internet dating J Yurchisin, K Watchravesringkan, DB McCabe Social Behavior and Personality: an international journal 33 (8), 735-750, 2005 | 319 | 2005 |
| Who are sustainably minded apparel shoppers? An investigation to the influencing factors of sustainable apparel consumption HJ Chang, K Watchravesringkan International Journal of Retail & Distribution Management 46 (2), 148-162, 2018 | 139 | 2018 |
| Information search and shopping intentions through Internet for apparel products K Watchravesringkan, S Shim Clothing and Textiles Research Journal 21 (1), 1-7, 2003 | 128 | 2003 |
| Sustainable clothing: Perspectives from US and Chinese young Millennials J Su, K Watchravesringkan, J Zhou, M Gil International Journal of Retail & Distribution Management 47 (11), 1141-1162, 2019 | 120 | 2019 |
| Exploring consumers' adoption of highly technological fashion products: The role of extrinsic and intrinsic motivational factors K Watchravesringkan, N Nelson Hodges, YH Kim Journal of Fashion Marketing and Management: An International Journal 14 (2 …, 2010 | 115 | 2010 |
| An exploration of brand equity antecedents concerning brand loyalty: A cognitive, affective, and conative perspective DR Matthews, J Son, K Watchravesringkan Journal of Business and Retail Management Research 9 (1), 2014 | 99 | 2014 |
| Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores HJ Chang, HJ Cho, T Turner, M Gupta, K Watchravesringkan Journal of Fashion Marketing and Management 19 (2), 136-153, 2015 | 98 | 2015 |
| Modeling entrepreneurial career intentions among undergraduates: An examination of the moderating role of entrepreneurial knowledge and skills K Watchravesringkan, NN Hodges, J Yurchisin, J Hegland, E Karpova, ... Family and Consumer Sciences Research Journal 41 (3), 325-342, 2013 | 98 | 2013 |
| Does formality matter? Effects of employee clothing formality on consumers' service quality expectations and store image perceptions RN Yan, J Yurchisin, K Watchravesringkan International Journal of Retail & Distribution Management 39 (5), 346-362, 2011 | 83 | 2011 |
| Building customer equity through trust in social networking sites: A perspective from Thai consumers C Kananukul, S Jung, K Watchravesringkan Journal of Research in Interactive Marketing 9 (2), 148-166, 2015 | 76 | 2015 |
| Exploring antecedents and consequences of young consumers’ perceived global brand equity P Frank, K Watchravesringkan Journal of Product & Brand Management 25 (2), 160-170, 2016 | 74 | 2016 |
| The competitive position of Thailand's apparel industry: Challenges and opportunities for globalization K Watchravesringkan, E Karpova, N Nelson Hodges, R Copeland Journal of Fashion Marketing and Management: An International Journal 14 (4 …, 2010 | 71 | 2010 |
| Women and apparel entrepreneurship: An exploration of small business challenges and strategies in three countries N Hodges, K Watchravesringkan, J Yurchisin, E Karpova, S Marcketti, ... International Journal of Gender and Entrepreneurship 7 (2), 191-213, 2015 | 69 | 2015 |
| Cross‐cultural invariance of consumers' price perception measures: Eastern Asian perspective K Watchravesringkan, RN Yan, J Yurchisin International Journal of Retail & Distribution Management 36 (10), 759-779, 2008 | 65 | 2008 |
| Re-examination of the concept of innovativeness in the context of the adolescent segment: Development of a measurement scale JB Hartman, KC Gehrt, K Watchravesringkan Journal of Targeting, Measurement and Analysis for Marketing 12, 353-365, 2004 | 57 | 2004 |
| Exploring antecedents and consequences of consumer ethnocentrism: Evidence from Asian immigrants in the US K Watchravesringkan International Journal of Consumer Studies 35 (4), 383-390, 2011 | 53 | 2011 |
| Consumer evaluations of trend imitation: brand equity, consumer attitudes and preference AT Vogel, K Watchravesringkan Journal of Product & Brand Management 26 (5), 516-527, 2017 | 46 | 2017 |
| A structural analysis of value orientations, price perception and ongoing search behaviour: a cross‐cultural study of American and Korean consumers K Watchravesringkan, J Yurchisin International Journal of Consumer Studies 31 (3), 272-282, 2007 | 42 | 2007 |
| Luxury brand dilution: Investigating the impact of renting by Millennials on brand equity AT Vogel, SC Cook, K Watchravesringkan Journal of Brand Management 26, 473-482, 2019 | 37 | 2019 |
| A cross‐cultural comparison of consumer vanity in the People's Republic of China, South Korea and Thailand: an exploratory study K Watchravesringkan International Journal of Consumer Studies 32 (2), 103-112, 2008 | 37 | 2008 |
