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K Douglas Hoffman
K Douglas Hoffman
Professor of Marketing and University Distinguished Teaching Scholar
在 colostate.edu 的电子邮件经过验证
标题
引用次数
引用次数
年份
Managing services marketing: Text and readings
JEG Bateson, KD Hoffman
Dryden Press, 1999
20191999
A typology of retail failures and recoveries
SW Kelley, KD Hoffman, MA Davis
Journal of retailing 69 (4), 429-452, 1993
15501993
Essentials of services marketing
KD Hoffman, JEG Bateson
(No Title), 1997
13571997
Tracking service failures and employee recovery efforts
KD Hoffman, SW Kelley, HM Rotalsky
Journal of services marketing 9 (2), 49-61, 1995
11391995
Services marketing concepts, strategies, & cases
KD Hoffman, JEG Bateson
9232008
Princípios de marketing de serviços: conceitos, estratégias, casos
KD Hoffman, AA Ikeda, MC Campomar, JEG Bateson
8592010
Service provider job satisfaction and customer
KD Hoffman, TN Ingram
Journal of services Marketing 6 (2), 68-78, 1992
6101992
Fundamentos de marketing de servicios: Conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning Mexico, 2002
6012002
Atmospherics, service encounters and consumer decision making: An integrattve perspective
KD Hoffman, LW Turley
Journal of Marketing theory and practice 10 (3), 33-47, 2002
5532002
Perceived justice needs and recovery evaluation: a contingency approach
KD Hoffman, SW Kelley
European Journal of marketing 34 (3/4), 418-433, 2000
4952000
An investigation of positive affect, prosocial behaviors and service quality
SW Kelley, KD Hoffman
Journal of retailing 73 (3), 407-427, 1997
4671997
Creating customer-oriented employees: the case in home health care.
K Douglas Hoffman, TN Ingram
Journal of Health Care Marketing 11 (2), 1991
4101991
Marketing of services
KD Hoffman, KD Hoffman, JEG Bateson
Cengage Learning, 2008
3312008
Typologies of e‐commerce retail failures and recovery strategies
LP Forbes, SW Kelley, KD Hoffman
Journal of Services Marketing 19 (5), 280-292, 2005
3152005
Marketing de servicios: conceptos, estrategias y casos
KD Hoffman, JEG Bateson
Cengage Learning, 2012
2962012
Experiential learning exercises in services marketing courses
DD Gremler, KD Hoffman, SM Keaveney, LK Wright
Journal of Marketing Education 22 (1), 35-44, 2000
2762000
A CIT investigation of servicescape failures and associated recovery strategies
KD Hoffman, SW Kelley, BC Chung
Journal of services marketing 17 (4), 322-340, 2003
2692003
Critical incidents: Service failures that matter most
B Chung, KD Hoffman
Cornell Hotel and Restaurant Administration Quarterly 39 (3), 66-71, 1998
2231998
The relationship between ethical and customer-oriented service provider behaviors
V Howe, KD Hoffman, DW Hardigree
Journal of Business Ethics 13, 497-506, 1994
1991994
Services marketing
JEG Bateson, KD Hoffman
South-Western, 2011
1862011
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