| Articulating a new framework for visual metaphors in advertising L Gkiouzepas, MK Hogg Journal of Advertising 40 (1), 103-120, 2011 | 181 | 2011 |
| Metaphor-ad layout consistency effects: The moderating role of personality traits L Gkiouzepas Advances in Advertising Research (Vol. V) Extending the Boundaries of …, 2014 | 3 | 2014 |
| Revisiting symbolic visual communication MK Hogg Volume XLII 42, 492, 2014 | 2 | 2014 |
| Is your ad headline high enough? The influence of orientational metaphors on affect and comprehension for print advertisements L Gkiouzepas the 12thInternational Conference on Research in Advertising (ICORIA). Zagreb …, 2013 | 2 | 2013 |
| Revisiting Visual Communication: Conceptualizing How Extremity of Claims Work in the Context of Advertising Visuals L Gkiouzepas, T Tarnanidis New Trends in Marketing and Consumer Science, 337-359, 2024 | | 2024 |
| Εσωτερική υποκίνηση και απεικονιστικές μεταφορές στην εκπαίδευση Λ Γκιουζέπας | | 2017 |
| Metaphors in moving images: the effect of metaphor order on message elaboration, ad comprehension, and product attribute beliefs L Gkiouzepas International Journal of Technology Marketing 12 (4), 356-374, 2017 | | 2017 |
| Putting Visual Rhetoric into Context: Levels of Abstraction in the Analysis of Rhetorical Images in Print Advertising L Gkiouzepas Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2016 | | 2016 |
| Matching Advertisement Layout with Metaphor Facilitates Comprehension L Gkiouzepas Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015 | | 2015 |
| Towards A Revised Theory of Visual Signification L Gkiouzepas, MK Hogg Advances in Advertising Research (Vol. VI) The Digital, the Classic, the …, 2015 | | 2015 |
| Marketing Orientation and the Implementation of CRM Systems in the Hotel Sector C ASSIMAKOPOULOS, E PAPIONANNOU, C SARMANIOTIS, ... International Conference on Economic Sciences and Business Administration, 2014 | | 2014 |
| Happy is Up: How Deep-Rooted Metaphors Influence the Effectiveness of Tourism-Related Print Ads? L Gkiouzepas, C Sarmaniotis, E Papaioannou, C Assimakopoulos International Conference on Contemporary Marketing Issues (ICCMI), 157, 2012 | | 2012 |
| Visual structures in advertising metaphors: A conceptual framework L Gkiouzepas Lancaster University, 2006 | | 2006 |
