| The role of corporate credibility and bandwagon cues in sponsored social media advertising R Li, M Vafeiadis, A Xiao, G Yang Corporate Communications: An International Journal, 2020 | 41 | 2020 |
| Using Funny Memes for Social Media Marketing: The Moderating Role of Bandwagon Cues G Yang Journal of Promotion Management, 1-17, 2022 | 23 | 2022 |
| Online media use and HPV vaccination intentions in mainland China: integrating marketing and communication perspectives to improve public health G Yang, JG Myrick Health education research 35 (2), 110-122, 2020 | 15 | 2020 |
| Show Me a Photo of the Character: Exploring the Interaction between Text and Visuals in Narrative Persuasion Z Ma, G Yang Journal of Health Communication, 1-9, 2022 | 12 | 2022 |
| The effects of sponsorship disclosures, advertising knowledge, and message involvement in sponsored influencer posts G Yang International Journal of Advertising, 1-19, 2022 | 12 | 2022 |
| Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes L Wei, G Yang, H Shoenberger, F Shen Journal of Interactive Advertising, 1-14, 2021 | 11 | 2021 |
| Proximity prominent news value for online publication G Yang, DF Cannon Newspaper Research Journal 38 (2), 259-270, 2017 | 6 | 2017 |
| Effects of issue-and character-based narrative political ads on ad evaluations. F Shen, G Yang, J Conlin, P Diddi Journal of Media Psychology: Theories, Methods, and Applications, 2023 | 3 | 2023 |
| Effects of green messages in advertisements: a meta-analysis F Shen, G Yang, J Conlin, X Wang International Journal of Advertising, 2023 | 2 | 2023 |
| Persuasive mechanism and effects of narrative video political ads from the 2018 U.S. midterm elections on voter attitudes J Conlin, G Yang, F Shen Narratives in Public Communication, 2023 | | 2023 |
