| Why sabotage customers who mistreat you? Activated hostility and subsequent devaluation of targets as a moral disengagement mechanism. YSS Huang, RL Greenbaum, JM Bonner, CS Wang Journal of Applied Psychology 104 (4), 495, 2019 | 73 | 2019 |
| Chatbots and service failure: When does it lead to customer aggression YSS Huang, P Dootson Journal of Retailing and Consumer Services 68, 103044, 2022 | 53 | 2022 |
| Service robots in full-and limited-service restaurants: Extending technology acceptance model WK Kao, YSS Huang Journal of Hospitality and Tourism Management 54, 10-21, 2023 | 44 | 2023 |
| Chatbot service usage during a pandemic: fear and social distancing YS Huang, WK Kao The Service Industries Journal, 1-21, 2021 | 35 | 2021 |
| The Role of Customer Perceived Ethicality in Explaining the Impact of Incivility Among Employees on Customer Unethical Behavior and Customer Citizenship Behavior YS Huang, S Wei, T Ang Journal of Business Ethics, 1-17, 2021 | 29 | 2021 |
| How does customer orientation influence authentic emotional display? YSS Huang, TJ Brown Journal of Services Marketing, 2016 | 21 | 2016 |
| Necessary evil: a strategy to manage dysfunctional customer behavior YSS Huang, X Fang, R Liu Journal of Services Marketing, 2021 | 13 | 2021 |
| Face gain and face loss in restaurant consumers’ brand advocate behaviors YS Huang, YC Wang, PJ Kuo Journal of Hospitality & Tourism Research 43 (3), 395-415, 2019 | 10 | 2019 |
| Conjunctionitis: a call for clarity in construct definitions KE Voss, AR Zablah, YSS Huang, G Chakraborty European Journal of Marketing, 2020 | 8 | 2020 |
| A shift in corporate prioritization of CSR issues KT Smith, YSS Huang Corporate Communications: An International Journal, 2022 | 7 | 2022 |
| The Positive Influence of Watching Others Receive Preferential Treatment on Rewards Program Participation: The Moderating Role of Rule Knowledge YS Huang, TJ Brown Services Marketing Quarterly 44 (1), 30-50, 2023 | 2 | 2023 |
| Consumers’ willingness to try a robotic shopping assistant: the role of imagery: an abstract N Fukawa, YS Huang Academy of Marketing Science Annual Conference, 89-89, 2018 | 2 | 2018 |
| Pepper, just show me the way! How robotic shopping assistants should look and act N Fukawa, YS Huang, BJ Babin Journal of Consumer Behaviour, 2023 | 1 | 2023 |
| Enhancement motivation derived from envy: The positive influence of watching others receive preferential treatment YSS Huang Oklahoma State University, 2017 | 1 | 2017 |
| The Effect of Fear and Social Distancing on Chatbot Service Usage during a Pandemic: An Abstract YSS Huang, WK Kao Academy of Marketing Science Annual Conference-World Marketing Congress, 99-100, 2022 | | 2022 |
| Incivility Among Employees as the Driver of Customer Unethical Behavior and Customer Citizenship Behavior: The Role of Customers’ Perceived Ethicality: An Abstract YSS Huang, SM Wei, T Ang Academy of Marketing Science Annual Conference, 405-406, 2022 | | 2022 |
| Special Session: Dehumanization of Robotic Assistants and Subsequent Unethical and Abusive Customer Behavior in Frontline Encounters: An Abstract YSS Huang, N Fukawa Academy of Marketing Science Annual Conference, 55-56, 2019 | | 2019 |
| When necessary evil is good: Customers’ reaction to the witnessing dysfunctional customer behavior YS Huang, X Fang, R Liu | | 2017 |
| BENIGN ENVY: THE POSITIVE INFLUENCE OF WATCHING OTHERS RECEIVE PREFERENTIAL TREATMENT YSS Huang ROBERT MITTELSTAEDT DOCTORAL SYMPOSIUM PROCEEDINGS, 183, 2016 | | 2016 |
