| Impact of relationship marketing tactics on relationship quality and customer loyalty: A case study of telecom sector of Pakistan A Raza, Z Rehman African Journal of Business Management 6 (14), 5085-5092, 2009 | 121 | 2009 |
| Antecedents, consequences, and reducers of perceived risk in social media: A systematic literature review and directions for further research ZU Rehman, R Baharun, NZM Salleh Psychology & Marketing 37 (1), 74-86, 2020 | 99 | 2020 |
| Masstige Marketing: A scale development and validity study MI Ishaq, A Raza, B Bartikowski, H Sarwar Journal of Business Research 166, 114112, 2023 | 11 | 2023 |
| Technostressors and service employees outcomes: a longitudinal study A Raza, MI Ishaq, H Zia, Z Ur-Rehman, R Ahmad The Service Industries Journal 42 (13-14), 1030-1053, 2022 | 7 | 2022 |
| Diversity Management and Organizational Performance in Pakistan M Hanif, MR Athar, Z ur Rehman, A Anwar, MQ Ali Reviews of Management Sciences 4 (2), 95-116, 2022 | 4 | 2022 |
| The mediating role of status consumption on the relationship of materialism and brand engagement in self-concept Z Rehman, R Baharun, NZM Salleh, F Sarwar International Journal of Recent Technology and Engineering 8, 618-623, 2019 | 3 | 2019 |
| DO GENDER AND FINANCIAL LITERACY RELEVANT ON THE RELATIONSHIP BETWEEN EMOTIONAL INTELLIGENCE AND INVESTMENT BEHAVIOR? IU Munir, S Hussain, MS Ijaz, Z ur Rehman, B Zulfiqar International Journal of Management (IJM) 11 (8), 2020 | 2 | 2020 |
| The Impact of Diversity Management and Organizational Performance in Higher Education Sector in Pakistan M Hanif, MR Athar, Z ur Rehman Annals of Human and Social Sciences 3 (3), 145-158, 2022 | 1 | 2022 |
| Exploring the moderating effect of coworker support and supervisor support on the relationship between self-efficacy and subjective well-being of academic faculty in Pakistan. F Sarwar, Z Rehman, S Azhar Journal of Public Value and Administrative Insight 5 (1), 98-111, 2022 | 1 | 2022 |
| Conceptualizing Consumer Personality Traits as Factors Predicting Status Consumption ZIAUR REHMAN, MR ATHAR, ALI RAZA, IU MUNIR International Journal of Business and Economic Affairs 6 (5), 296-306, 2021 | 1 | 2021 |
| Antecedents Of Counterfeiting In Pakistan: A Quantitative Study MM Faisal, ZU Rehman, A Haider Bulletin of Business and Economics (BBE) 10 (3), 101-109, 2021 | 1 | 2021 |
| An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth Z Rehman, A Raza, S Ilyas, MM Faisal, MH Zia Paradigms 1 (1), 27-31, 2020 | 1 | 2020 |
| Exploring The Serial Mediation Of Mobile App Engagement And Self Brand Connection In The Relationship Between Brand Experience And Loyalty Towards Brand Z Rehman, MR Athar, MM Shahid, MM Faisal, M Shehzadi Bulletin of Business and Economics (BBE) 11 (2), 20-30, 2022 | | 2022 |
| The Role of Paternalistic Leadership on Innovative Performance: Mediated by Leader-Member Exchange (LMX) and Moderated by Power Distance DRMR ATHAR, HA HAFEEZ, A ZAHID, DR ZIA-UR-REHMAN, ... International Journal of Business and Economic Affairs 7 (3), 100-109, 2022 | | 2022 |
| IMPACT OF TRANSACTIONAL LEADERSHIP ON KNOWLEDGE HIDING BEHAVIOR; MODERATING ROLE OF ISLAMIC WORK ETHICS MM Faisal, M Akhtar, A Haider, Z ur Rehman International Journal of Management Research and Emerging Sciences 11 (4), 2021 | | 2021 |
| The serial mediation of relationship quality factors in the association of CRM and customer loyalty. A Raza, S Ilyas, A Haider Paradigms 14 (1), 26-34, 2020 | | 2020 |
| Determinants and Outcomes of Consumer Green Attitude; Moderating Role of Degree of Greenness MM Faisal, MR Athar, R Azam, A Raza, ZU Rehman Journal of Managerial Sciences 11 (4), 1-16, 2017 | | 2017 |
