Intersectionality 101 A Gopaldas Journal of Public Policy & Marketing 32 (Special Issue), 90-94, 2013 | 479 | 2013 |
Customer Experience Journeys: Loyalty Loops Versus Involvement Spirals A Siebert, A Gopaldas, A Lindridge, C Simões Journal of Marketing, 2020 | 263 | 2020 |
Marketplace Sentiments A Gopaldas Journal of Consumer Research 41 (4), 995-1014, 2014 | 209 | 2014 |
A Front-to-Back Guide to Writing a Qualitative Research Article A Gopaldas Qualitative Market Research: An International Journal 19 (1), 115-121, 2016 | 171 | 2016 |
An Intersectional Approach to Diversity Research A Gopaldas, G DeRoy Consumption, Markets & Culture 18 (4), 333-364, 2015 | 157 | 2015 |
Creating Firm, Customer, and Societal Value: Toward A Theory of Positive Marketing A Gopaldas Journal of Business Research 68 (12), 2446-2451, 2015 | 109 | 2015 |
Beyond Gender: Intersectionality, Culture, and Consumer Behavior A Gopaldas, E Fischer Gender, Culture, and Consumer Behavior, 393-410, 2012 | 91 | 2012 |
Women over 40, Foreigners of Color, and Other Missing Persons in Globalizing Mediascapes: Understanding Marketing Images as Mirrors of Intersectionality A Gopaldas, A Siebert Consumption Markets & Culture 21 (4), 323-346, 2018 | 68 | 2018 |
Artificial Life R Belk, M Humayun, A Gopaldas Journal of Macromarketing, 2020 | 47 | 2020 |
The Construction of Qualitative Research Articles: A Conversation with Eileen Fischer B Figueiredo, A Gopaldas, E Fischer Consumption Markets & Culture 20 (4), 297-305, 2017 | 30 | 2017 |
Why Papers Are Rejected and How to Get Yours Accepted: Advice on the Construction of Interpretive Consumer Research Articles E Fischer, A Gopaldas, D Scaraboto Qualitative Market Research: An International Journal 20 (1), 60-67, 2017 | 25 | 2017 |
Therapy A Gopaldas Consumption Markets & Culture 19 (3), 264-268, 2016 | 20 | 2016 |
The Bad Boy Archetype as a Morally Ambiguous Complex of Juvenile Masculinities: The Conceptual Anatomy of a Marketplace Icon A Gopaldas, S Molander Consumption Markets & Culture 23 (1), 81-93, 2020 | 18 | 2020 |
What Makes a Good Paper? Analytic and Continental Ideals in Consumer Culture Theory D Bajde, A Gopaldas Qualitative Market Research: An International Journal 22 (3), 270-277, 2019 | 11 | 2019 |
Voluntary Simplicity, Downshifting, and the Market Mythology of Simple Living A Gopaldas European Advances in Consumer Research 8 (1), 291-292, 2007 | 9 | 2007 |
Consumer Reception of New Technologies R Belk, M Humayun, A Gopaldas International Journal of Business Anthropology 10 (1), 49-65, 2020 | 8 | 2020 |
Translating Anthropological Consumption Theories into Humanistic Marketing Practices A Gopaldas Humanistic Marketing, 150-163, 2014 | 6 | 2014 |
Service Conversation: Advisory, Relational and Transformative Approaches A Gopaldas, M Carnevale, R Kedzior, A Siebert Journal of Services Marketing, 2021 | 5 | 2021 |
What You’re Getting Wrong About Customer Journeys A Gopaldas, A Siebert Harvard Business Review 100 (4), 92-99, 2022 | 4 | 2022 |
Designing Servicescapes for Transformative Service Conversations: Lessons from Mental Health Services A Gopaldas, A Siebert, B Ertimur Journal of Consumer Marketing, 2021 | 3 | 2021 |