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Dr. Mayank Yadav
Dr. Mayank Yadav
PhD-IIT Roorkee, Assistant Professor, Marketing, National Institute of Technology Rourkela
在 nitrkl.ac.in 的电子邮件经过验证
标题
引用次数
引用次数
年份
Measuring Consumer Perception of Social Media Marketing Activities in E-commerce Industry: Scale Development & Validation
M Yadav, Z Rahman
Telematics and Informatics (SSCI, Impact Factor: 3.4, ABDC) 34 (7), 1294-1307, 2017
6562017
The Influence of Social Media Marketing Activities on Customer Loyalty: A Study of E-commerce Industry
M Yadav, Z Rahman
Benchmarking: An International Journal (Scopus, ABDC-B, ESCI and ABS) 25 (9 …, 2018
4022018
Mobile social media: The new hybrid element of digital marketing communications
M Yadav, Y Joshi, Z Rahman
Procedia-social and behavioral Sciences 189, 335-343, 2015
1882015
Social Media as a Marketing Tool: Opportunities and Challenges
M Yadav
Indian Journal of Marketing (Scopus & ABDC) 47 (3), 16-28, 2017
752017
Customer co-creation through social media: The case of ‘Crash the Pepsi IPL 2015’
M Yadav, S Kamboj, Z Rahman
Journal of Direct, Data and Digital Marketing Practice (Scopus & ABS) 17 (4 …, 2016
732016
Social media marketing: literature review and future research directions
M Yadav, Z Rahman
International Journal of Business Information Systems (Scopus & ABDC) 25 (2 …, 2017
672017
Modelling the predictors of young consumers' sustainable consumption intention
Y Joshi, D Sangroya, AP Srivastava, M Yadav
International Journal of Nonprofit and Voluntary Sector Marketing (Scopus …, 2019
452019
The social role of social media: the case of Chennai rains-2015
M Yadav, Z Rahman
Social Network Analysis and Mining (ESCI & Scopus) 6 (1), 101, 2016
452016
Impact of social media and customer-centric technology on performance outcomes: the mediating role of social CRM capabilities
S Kamboj, M Yadav, Z Rahman
International Journal of Electronic Marketing and Retailing (Scopus & ABDC …, 2018
432018
Impact of Social CRM Capabilities on Firm Performance: Examining the Mediating Role of Co-Created Customer Experience
S Kamboj, M Yadav, Z Rahman, P Goyal
International Journal of Information Systems in the Service Sector (Scopus …, 2016
272016
Bharat to India: A case of connecting IFFCO brand with generation Y
S Kamboj, M Yadav, Z Rahman
International Journal of Business Excellence (Scopus and ABDC) 13 (4), 415-427, 2017
42017
Exploring The Role of Brand Nostalgia and Social Media Connectedness: An Influential Factor for Brand Page Engagement.
C Mahapatra, M Yadav
2024
The Influence of Green Marketing Orientation on Repurchase Intention: A Study of Travel and Tourism Sites
R Kukreti, M Yadav
2024
Anticipating Consumer’s Repurchase Intention Due to The Effect of Green Marketing Orientation: A Travel and Tourism Industry Perspective
R Kukreti, M Yadav
2024
The influence of brand personality on brand love, perceived quality and purchase intention: a study of e-retailing sites
M Yadav, R Kukreti
Global Knowledge, Memory and Communication (Scopus, ESCI, ABDC-B), 2023
2023
Effect of Social Media Marketing Activities on Customer Loyalty in E-Commerce Industry
M Yadav
IIT-Roorkee (Awarded), 2018
2018
Impact of Brand Page Commitment on Purchase Intention: Evidence from DZire on Facebook
M Yadav, Z Rahman
International Conference on Global Trends in Business & Sustainability …, 2016
2016
Building brand loyalty through member’s participation in online brand communities on social media
S Kamboj, M Yadav, Z Rahman
9th doctoral thesis conference, 2016
2016
Social media capability: A new perspective for corporate sustainability promotion
S Kamboj, M Yadav, Z Rahman
SIIBICON-2015 at Symbiosis Institute of International Business, Pune, 2015
2015
Traditional and Social Media in Global Marketing Arena: The Power of Socio-Traditional Media Mix
M Yadav, S Kamboj, Z Rahman
SIIBICON-2015, Symbiosis Institute of International Business-Pune, 2015
2015
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