| A consumer-perceived consumer-based brand equity scale S Baalbaki, F Guzmán Journal of Brand Management 23, 229-251, 2016 | 339 | 2016 |
| How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism TP Tran, CW Lin, S Baalbaki, F Guzmán Journal of Business Research 120, 1-15, 2020 | 90 | 2020 |
| Consumer perception of brand equity measurement: A new scale SS Baalbaki University of North Texas, 2012 | 85 | 2012 |
| Consumer-based brand equity S Baalbaki, F Guzmán The Routledge companion to contemporary brand management, 32-47, 2016 | 40 | 2016 |
| The fitbit addiction: will this disruption last? S Baalbaki, DL Hoffman, DJ Gilliard Journal of Marketing Development and Competitiveness 11 (4), 86-103, 2017 | 9 | 2017 |
| Instagram D Gilliard, S Baalbaki-Yassine, DL Hoffman Journal of marketing development and competitiveness 17 (4), 1-8, 2023 | 6 | 2023 |
| Is chipotle mexican grill successfully recovering from its food-related incidents? DJ Gilliard, DL Hoffman, S Baalbaki Journal of Marketing Development and Competitiveness 11 (4), 34-48, 2017 | 6 | 2017 |
| Attitudes, opinions, and characteristics: Creating a profile of sales students S Baalbaki, GS Black, JD Lee, SG Sherwood American Journal of Business and Management 3 (3), 130-142, 2014 | 4 | 2014 |
| An Industry in Decline: Can US Horse Racing Turn the Corner? DL Hoffman, DJ Gilliard, S Baalbaki-Yassine Journal of Marketing Development and Competitiveness 14 (1), 2020 | 3 | 2020 |
| Creating consumer personality profile by using 3M model and paradoxes of technology A Bahl, S Baalbaki-Yassine Academy of Marketing Studies Journal 23 (4), 1-18, 2019 | 3 | 2019 |
| The Toy Industry Is Declining? How Can Mattel, Inc. Survive? DJ Gilliard, DL Hoffman, S Baalbaki Journal of marketing development and competitiveness 13 (3), 2019 | 2 | 2019 |
| Is Lululemon Athletica’s Turnabournd Sustainable? S Baalbaki, DJ Gilliard, DL Hoffman American Journal of Management 19 (2), 2019 | 2 | 2019 |
| Cross-Cultural Quotient. S Baalbaki Journal of International Diversity 2015 (3), 2015 | 2 | 2015 |
| Risky Student Behavior: Electronics Usage As A Predictor. S Baalbaki, GS Black, M Jackowski Global Education Journal 2015 (2), 2015 | 1 | 2015 |
| Brand Equity and Brand Equity Scale Developments: A Literature Review S Baalbaki | 1 | 2013 |
| Zillow Group, Inc.: Changing the Way Americans Buy Homes DL Hoffman, DJ Gilliard, S Baalbaki-Yassine Journal of Marketing Development and Competitiveness 18 (3), 1-12, 2024 | | 2024 |
| New Belgium Brewing: What Is Its Future After the Acquisition? DL Hoffman, DJ Gilliard, S Baalbaki Journal of Marketing Development and Competitiveness 16 (3), 2022 | | 2022 |
| Cross-Cultural Quotient: A Conceptual Development S Baalbaki | | 2011 |
| TThe Effect of Acculturation on Franchise Relationships S Baalbaki | | 2010 |
| LAW 101 FOR FACULTY: AVOIDING LAW SUITS, EEOC COMPLAINTS, AND OTHER DANGEROUS ANIMALS S Baalbaki, A Bahl, GS Black, RG Smith, H Lewis 2014 Annual Conference Proceedings Marketing Educators’ Teaching Challenges …, 0 | | |
Francisco GuzmanProfessor of Marketing, University of North Texas在 unt.edu 的电子邮件经过验证
