| Exploring consumers perceived risk and trust for mobile shopping: A theoretical framework and empirical study HR Marriott, MD Williams Journal of retailing and consumer services 42, 133-146, 2018 | 315 | 2018 |
| Alexa, she's not human but… Unveiling the drivers of consumers' trust in voice‐based artificial intelligence V Pitardi, HR Marriott Psychology & Marketing 38 (4), 626-642, 2021 | 301 | 2021 |
| Examining consumer attitudes towards retailers'm-commerce mobile applications–An initial adoption vs. continuous use perspective G McLean, K Osei-Frimpong, K Al-Nabhani, H Marriott Journal of Business Research 106, 139-157, 2020 | 230 | 2020 |
| What do we know about consumer m-shopping behaviour? HR Marriott, MD Williams, YK Dwivedi International Journal of Retail & Distribution Management 45 (6), 568-586, 2017 | 149 | 2017 |
| ‘Regrettable‐escapism’the negative effects of mobile app use: A retail perspective G McLean, K Al‐Nabhani, H Marriott Psychology & Marketing 39 (1), 150-167, 2022 | 34 | 2022 |
| Risk, privacy and security concerns in digital retail HR Marriott, MD Williams, YK Dwivedi The Marketing Review 17 (3), 337-365, 2017 | 19 | 2017 |
| Developing a theoretical model to examine consumer acceptance behavior of mobile shopping HR Marriott, MD Williams Social Media: The Good, the Bad, and the Ugly: 15th IFIP WG 6.11 Conference …, 2016 | 17 | 2016 |
| One is the loneliest number… Two can be as bad as one. The influence of AI Friendship Apps on users' well‐being and addiction HR Marriott, V Pitardi Psychology & marketing 41 (1), 86-101, 2024 | 15 | 2024 |
| Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention HR Marriott, MD Williams Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces …, 2018 | 4 | 2018 |
| Opportunities and challenges facing AI voice-based assistants: Consumer perceptions and technology realities: An abstract HR Marriott, V Pitardi Academy of Marketing Science Annual Conference-World Marketing Congress, 81-82, 2021 | 2 | 2021 |
| “Hey Google, Can I Text You?” Investigating AI Digital Assistants Modality to Service Emerging Customer Needs: An Abstract H Marriott, V Pitardi Academy of Marketing Science Annual Conference, 41-42, 2022 | 1 | 2022 |
| Modelling for Mobile: Developing the mUTAUT Model: An Abstract H Marriott, G McLean Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020 | 1 | 2020 |
| Augmented Reality Digital Assistants (ARDAs): examining the role of anthropomorphism G McLean, H Marriott, J Barhorst 48th Academy of Marketing Science (AMS) Annual Conference 2023, 2023 | | 2023 |
| Text Me If You Can! The Influence of Modality in Consumer Interactions with AI Digital Assistants: An Abstract V Pitardi, H Marriott, G McLean Academy of Marketing Science Annual Conference, 179-180, 2022 | | 2022 |
| Challenging Vulnerability Perceptions towards Voice Activated Assistants: An Abstract V Pitardi, HR Marriott Academy of Marketing Science Annual Conference-World Marketing Congress, 255-256, 2021 | | 2021 |
| The negative effects of mobile retail app use: dealing with regrettable escapism H Marriott, G McLean, KTS Al Nabhani Academy of Marketing Science, 2020 | | 2020 |
| To Trust or Not to Trust My AI Based Voice Assistant: Dealing with Consumer Uncertainties: An Abstract V Pitardi, H Marriott Academy of Marketing Science Annual Conference, 345-346, 2020 | | 2020 |
| The Negative Effects of Mobile Retail App Use: Dealing with Regrettable Escapism: An Abstract HR Marriott, G McLean, K Al Nabhani Academy of Marketing Science Annual Conference, 135-136, 2020 | | 2020 |
| The Effective Use of Digital Marketing Techniques for the Home Retail Group (Argos) H Marriott Swansea University, 2014 | | 2014 |
