Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site M Trusov, RE Bucklin, K Pauwels Journal of marketing 73 (5), 90-102, 2009 | 4151 | 2009 |
Social media metrics—A framework and guidelines for managing social media K Peters, Y Chen, AM Kaplan, B Ognibeni, K Pauwels Journal of interactive marketing 27 (4), 281-298, 2013 | 1110 | 2013 |
New products, sales promotions, and firm value: The case of the automobile industry K Pauwels, J Silva-Risso, S Srinivasan, DM Hanssens Journal of marketing 68 (4), 142-156, 2004 | 839 | 2004 |
Private-label use and store loyalty KL Ailawadi, K Pauwels, JBEM Steenkamp Journal of marketing 72 (6), 19-30, 2008 | 741 | 2008 |
The long-term effects of price promotions on category incidence, brand choice, and purchase quantity K Pauwels, DM Hanssens, S Siddarth Journal of marketing research 39 (4), 421-439, 2002 | 690 | 2002 |
Product innovations, advertising, and stock returns S Srinivasan, K Pauwels, J Silva-Risso, DM Hanssens Journal of Marketing 73 (1), 24-43, 2009 | 597 | 2009 |
Who benefits from store brand entry? K Pauwels, S Srinivasan Marketing Science 23 (3), 364-390, 2004 | 538 | 2004 |
Dashboards as a service: why, what, how, and what research is needed? K Pauwels, T Ambler, BH Clark, P LaPointe, D Reibstein, B Skiera, ... Journal of service research 12 (2), 175-189, 2009 | 459 | 2009 |
Building with bricks and mortar: The revenue impact of opening physical stores in a multichannel environment K Pauwels, SA Neslin Journal of retailing 91 (2), 182-197, 2015 | 451 | 2015 |
Do promotions benefit manufacturers, retailers, or both? S Srinivasan, K Pauwels, DM Hanssens, MG Dekimpe Management Science 50 (5), 617-629, 2004 | 407 | 2004 |
Moving from free to fee: How online firms market to change their business model successfully K Pauwels, A Weiss Journal of Marketing 72 (3), 14-31, 2008 | 379 | 2008 |
Improving consumer mindset metrics and shareholder value through social media: The different roles of owned and earned media A Colicev, A Malshe, K Pauwels, P O'Connor Journal of Marketing 82 (1), 37-56, 2018 | 370 | 2018 |
Demonstrating the value of marketing DM Hanssens, KH Pauwels Journal of marketing 80 (6), 173-190, 2016 | 361 | 2016 |
Mind-set metrics in market response models: An integrative approach S Srinivasan, M Vanhuele, K Pauwels Journal of Marketing Research 47 (4), 672-684, 2010 | 347 | 2010 |
Does online information drive offline revenues?: Only for specific products and consumer segments! K Pauwels, PSH Leeflang, ML Teerling, KRE Huizingh Journal of retailing 87 (1), 1-17, 2011 | 334 | 2011 |
Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity S Srinivasan, OJ Rutz, K Pauwels Journal of the Academy of Marketing Science 44, 440-453, 2016 | 329 | 2016 |
What is special about marketing organic products? How organic assortment, price, and promotions drive retailer performance R Bezawada, K Pauwels Journal of Marketing 77 (1), 31-51, 2013 | 320 | 2013 |
Practice Prize Paper—Marketing's Profit Impact: Quantifying Online and Off-line Funnel Progression T Wiesel, K Pauwels, J Arts Marketing Science 30 (4), 604-611, 2011 | 306 | 2011 |
The impact of brand equity and innovation on the long-term effectiveness of promotions RJ Slotegraaf, K Pauwels Journal of Marketing Research 45 (3), 293-306, 2008 | 269 | 2008 |
The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution framework E De Haan, T Wiesel, K Pauwels International journal of research in marketing 33 (3), 491-507, 2016 | 260 | 2016 |