| Electroencephalography (Eeg) GL Read, IJ Innis The international encyclopedia of communication research methods, 1-18, 2017 | 54 | 2017 |
| Changing attitudes on social media: Effects of fear and information in green advertising on non-green consumers M Pittman, GL Read, J Chen Journal of Current Issues & Research in Advertising 42 (2), 175-196, 2021 | 46 | 2021 |
| Increased cognitive load during video game play reduces rape myth acceptance and hostile sexism after exposure to sexualized female avatars GL Read, T Lynch, NL Matthews Sex Roles 79, 683-698, 2018 | 46 | 2018 |
| Same-sex couples in advertisements: An investigation of the role of implicit attitudes on cognitive processing and evaluation GL Read, II van Driel, RF Potter Journal of Advertising 47 (2), 182-197, 2018 | 46 | 2018 |
| Examining desensitization using facial electromyography: Violent videogames, gender, and affective responding GL Read, M Ballard, LJ Emery, DG Bazzini Computers in human behavior 62, 201-211, 2016 | 22 | 2016 |
| Free smiles are worth a lot for social media influencers: The mediating roles of warmth, competence, and admiration T Kim, GL Read Cyberpsychology, Behavior, and Social Networking 24 (2), 135-140, 2021 | 20 | 2021 |
| Facial electromyography (EMG) GL Read The international encyclopedia of communication research methods, 1-10, 2017 | 18 | 2017 |
| Camera point-of-view exacerbates racial bias in viewers of police use of force videos RL Bailey, GL Read, YJH Yan, J Liu, DA Makin, D Willits Journal of Communication 71 (2), 246-275, 2021 | 12 | 2021 |
| Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages GL Read Journal of Communication 70 (5), 693-720, 2020 | 12 | 2020 |
| Whats missing? How technology maintenance is overlooked in representative surveys of digital inequalities AL Gonzales, H Yan, GL Read, A Brown Handbook of digital inequality, 9-30, 2021 | 10 | 2021 |
| Mates or married? Implications of gender composition and physical intimacy on evaluation of images tested for advertising GL Read, IJ Innis, II van Driel, RF Potter Communication Research Reports 36 (3), 220-230, 2019 | 10 | 2019 |
| Social and evolutionary explanations for Face-ism: facial prominence in female academic profile pictures GL Read, RL Pavelko, H Hwang Communication Research Reports 34 (2), 98-105, 2017 | 10 | 2017 |
| Influencers' smiles work regardless of product and message T Kim, GL Read Marketing Intelligence & Planning 40 (4), 425-440, 2022 | 9 | 2022 |
| Making stability dependable: stable cellphone access leads to better health outcomes for those experiencing poverty GL Read, HY Yan, PB Anderson, LPB Partain, Z Vaughn, A Semivolos, ... Information, Communication & Society 25 (14), 2122-2139, 2022 | 5 | 2022 |
| Brand novelty and publicity about athlete endorsers affect psychological processing of ads G Read, K Brown Communication & Sport 11 (4), 812-830, 2023 | 4 | 2023 |
| Exploring emotional and cognitive priming effects in mediated sports using psychophysiological measures: How sport program-induced emotions and ad schema congruity influence … M Lee, GL Read Communication & Sport 12 (2), 298-326, 2024 | 3 | 2024 |
| Publicity about athlete endorsers affects responses to ads via motivational activation GL Read, JJ Kim, YI Lee, S Sun, Y Seo, KA Brown Sport Marketing Quarterly 31 (2), 101-112, 2022 | 3 | 2022 |
| A critical approach to investigating communication practices of marginalized populations using longitudinal field experiments GL Read, LPB Partain, Z Vaughn, A Semivolos, PB Anderson, ... Communication Methods and Measures 14 (1), 55-70, 2020 | 3 | 2020 |
| The effects of in-stream video advertising on ad information encoding: A neurophysiological study S Lee, J Kim, GL Read, SP Kim Journal of Advertising 53 (3), 342-356, 2024 | 1 | 2024 |
| Camera perspective and skin color: Biased reactions to viral body worn camera videos of police violence RL Bailey, HY Yan, GL Read Communication Monographs 90 (3), 350-371, 2023 | 1 | 2023 |
