| A profile of farmers' market consumers and the perceived advantages of produce sold at farmers' markets MMG Wolf, A Spittler, J Ahern Journal of food distribution research 36 (1), 192-201, 2005 | 330 | 2005 |
| Dimensions of wine region equity and their impact on consumer preferences UR Orth, M McGarry Wolf, TH Dodd Journal of Product & Brand Management 14 (2), 88-97, 2005 | 292 | 2005 |
| A comparison of X, Y, and boomer generation wine consumers in California MMG Wolf, S Carpenter, E Qenani-Petrela Journal of food distribution research 36 (1), 186-191, 2005 | 120 | 2005 |
| Market new products successfully KJ Clancy, PC Krieg, MMG Wolf Lexington Books, 2006 | 94* | 2006 |
| A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study MMG Wolf Journal of food distribution research 28 (3), 11-17, 1997 | 84 | 1997 |
| Technological change in the wine market? The role of QR codes and wine apps in consumer wine purchases LM Higgins, MMG Wolf, MJ Wolf Wine Economics and Policy 3 (1), 19-27, 2014 | 70 | 2014 |
| Generational differences in wine consumption E Qenani-Petrela, M Wolf, B Zuckerman Journal of Food Distribution Research 38 (1), 119-127, 2007 | 57 | 2007 |
| An analysis of the impact of price on consumer purchase interest in organic grapes and a profile of organic purchasers MMG Wolf | 53 | 2002 |
| A profile of farmers’ market consumers and the perceived advantages of produce sold at farmers’ markets M McGarry Wolf, A Spittler, J Ahern Journal of food distribution research 36 (1), 192-201, 2005 | 52 | 2005 |
| Winery website loyalty: The role of sales promotion and service attributes JE Pelet, B Lecat, J Khan, S Rundle-Thiele, LW Lee, D Ellis, MMG Wolf, ... International Journal of Wine Business Research 30 (2), 138-152, 2018 | 38 | 2018 |
| Do generations matter for wine segmentation? MMG Wolf, LM Higgins, MJ Wolf, E Qenani Journal of wine research 29 (3), 177-189, 2018 | 37 | 2018 |
| Wine on facebook: A look at millennials’ wine information search LM Higgins, MMG Wolf, MJ Wolf Successful social media and ecommerce strategies in the wine industry, 13-29, 2016 | 31 | 2016 |
| A target consumer profile and positioning for promotion of a new locally branded beef product MMG Wolf, AJ Thulin Journal of Food Distribution Research 31 (1), 193-197, 2000 | 30 | 2000 |
| Millennials as luxury wine buyers in the United States? L Higgins, MMG Wolf International Journal of Wine Business Research 28 (3), 190-205, 2016 | 28 | 2016 |
| A comparison of attitudes toward food and biotechnology in the US, Japan, and Italy MMG Wolf, P Bertolini, I Shikama, A Berger Journal of Food Distribution Research 43 (1), 103-112, 2012 | 28 | 2012 |
| Opening the doors to a global classroom: An international social media collaboration L Higgins, MMG Wolf, AM Torres NACTA Journal 57 (3a), 40-44, 2013 | 27 | 2013 |
| Using social media to enhance learning through collaboration in higher education: a case study MMG Wolf, M Wolf, T Frawley, A Torres, S Wolf Applied and Agricultural Economics Association’s 2012 AAEA Annual Conference …, 2012 | 25 | 2012 |
| Attitudes toward genetically modified food in Colombia DH Pachico, MM Wolf International Center for Tropical Agriculture, 2004 | 24 | 2004 |
| Consumer attitudes toward organically grown lettuce MMG Wolf, B Johnson, K Cochran, LL Hamilton Journal of Food Distribution Research 33 (1), 155-160, 2002 | 24 | 2002 |
| How millennial, generation X, and baby boomer wine consumers evaluate wine labels M McGarry Wolf, SM Thomas Journal of Food Distribution Research 38 (1), 170-181, 2007 | 21 | 2007 |
