| Ethnicity, body shape differences and female consumers' apparel fit problems BP Makhanya, HM de Klerk, K Adamski, A Mastamet‐Mason International Journal of Consumer Studies 38 (2), 183-191, 2014 | 42 | 2014 |
| Consumers' knowledge on sizing and fit issues: a solution to successful apparel selection in developing countries AM Mason, HM De Klerk, J Sommervile, SP Ashdown International journal of consumer studies 32 (3), 276-284, 2008 | 32 | 2008 |
| An explication of the problems with apparel fit experienced by female Kenyan consumers in terms of their unique body shape characteristics AM Mastamet-Mason University of Pretoria, 2009 | 21 | 2009 |
| Sizing and fit research at grassroots level A methodology for the identification of unique body shapes in African developing countries A Mastamet-Mason, HM de Klerk, S Ashdown Journal of Consumer Sciences 36, 2008 | 17 | 2008 |
| Identification of a unique African female body shape A Mastamet-Mason, HM De Klerk, S Ashdown International Journal of Fashion Design, Technology and Education 5 (2), 105-116, 2012 | 16 | 2012 |
| The Saartjie Baartman’s body shape versus the Victorian dress: The untold African treasures A Mastamet-Mason Open Journal of Social Sciences 2 (08), 113, 2014 | 13 | 2014 |
| Development of competitive advantage in the apparel industry in Kenya A Mastamet-Mason, MO Kachieng'a AFRICON 2009, 1-6, 2009 | 13 | 2009 |
| Competitive Advantage Challenges Affecting the Apparel Manufacturing Industry of South Africa (AMISA): Application of Porter’s Factor Conditions S Mbatha, A Mastamet-Mason International Journal of Industrial and Manufacturing Engineering 9 (8 …, 2015 | 12 | 2015 |
| History of African indigenous costumes and textiles: Towards decolonising a fashion design curriculum. A Mastamet-Mason, K Müller, N van der Merwe DEFSA contact details 143, 2017 | 6 | 2017 |
| Collaborating to compete: The role of collective creativity in a South African clothing design small business TJ Tselepis, A Mastamet-Mason, AJ Antonites The Southern African Journal of Entrepreneurship and Small Business …, 2016 | 5 | 2016 |
| Sizing for ethnicity in multi-cultural societies: development of size specifications for young South African women of African descent A Muthambi, HM De Klerk, AM Mason Journal of Consumer Sciences 43, 2015 | 4 | 2015 |
| Designing success: describing a collaborative clothing design process between apprentice designers and expert design entrepreneurs TJ Tselepis, A Mastamet-Mason, AJ Antonites Journal of Consumer Sciences 43, 2015 | 4 | 2015 |
| The decision-making processes of visually impaired consumers in an apparel retail environment A Ramatla, A Mastamet-Mason 2013 DEFSA conference Design Cultures: Encultured Design, 2013 | 4 | 2013 |
| Status quo of the South African clothing industry’s university-industry-government collaborations S Mbatha, A Mastamet-Mason African Journal of Science, Technology, Innovation and Development 14 (7 …, 2022 | 2 | 2022 |
| Examining the Effectiveness of the South African Apparel Industry’ s Systems of Innovation S Mbatha, AM Mason Academic Journal of Interdisciplinary Studies 12, 2023 | 1 | 2023 |
| CHAPTER TEN ENVIRONMENTAL IMPLICATIONS OF CONSUMERS’BUYING AND DISPOSAL RJL CHELUGET, A MASTAMET-MASON The Arts and Indigenous Knowledge Systems in a Modernized Africa, 159, 2018 | 1 | 2018 |
| The decision-making processes of visually impaired consumers in the apparel retail environment. A Ramatla | 1 | 2016 |
| Customising sizing system as a niche marketing concept for the small fashion enterprise targeting the full-figured pear-shaped woman: A South African perspective A Mastamet-Mason 17th international academy of African business and development conference …, 2016 | 1 | 2016 |
| Towards an entrepreneurially orientated design process for the South African small business that provides custom-made apparel T TSELEPIS, A MASTAMET-MASON Proceedings of the Ninth National Conference of Design Education Forum of …, 2013 | 1 | 2013 |
| Promoting Sustainability In Selected African Fashion Design Institutions A Mastamet-Mason, RJ Cheluget, R Kent-Onah Conference paper presented at the Asian Conference on Sustainability, Energy …, 0 | 1 | |
