Customer engagement in the service context: An empirical investigation of the construct, its antecedents and consequences JU Islam, LD Hollebeek, Z Rahman, I Khan, A Rasool Journal of Retailing and Consumer Services 50, 277-285, 2019 | 372 | 2019 |
Building company reputation and brand equity through CSR: the mediating role of trust M Fatma, Z Rahman, I Khan International Journal of Bank Marketing (Scopus, SSCI Index, B category in …, 2015 | 328 | 2015 |
The role of customer brand engagement and brand experience in online banking I Khan, Z Rahman, M Fatma International Journal of Bank Marketing (Scopus, SSCI Index, B category in …, 2016 | 307 | 2016 |
Brand engagement and experience in online services I Khan, LD Hollebeek, M Fatma, JU Islam, Z Rahman Journal of Services Marketing 34 (2), 163-175, 2019 | 201 | 2019 |
Impact of website attributes on customer engagement in banking: a solicitation of stimulus-organism-response theory JU Islam, S Shahid, A Rasool, Z Rahman, I Khan, RA Rather International Journal of Bank Marketing 38 (6), 1279-1303, 2020 | 198 | 2020 |
Antecedents and outcomes of brand experience: An empirical study I Khan, M Fatma Journal of Brand Management (Scopus, SSCI, A category in ABDC) 24 (5), 439-452, 2017 | 198 | 2017 |
Brand experience anatomy in retailing: An interpretive structural modeling approach I Khan, Z Rahman Journal of Retailing and Consumer Services (Scopus, A category in ABDC) 24 …, 2015 | 191 | 2015 |
Customer experience and commitment in retailing: Does customer age matter? I Khan, LD Hollebeek, M Fatma, JU Islam, I Riivits-Arkonsuo Journal of Retailing and Consumer Services 57 (November), 2020 | 189 | 2020 |
Multi-item stakeholder based scale to measure CSR in the banking industry M Fatma, Z Rahman, I Khan International Strategic Management Review 2 (1), 9-20, 2014 | 189 | 2014 |
A review and future directions of brand experience research I Khan, Z Rahman International Strategic Management Review 3 (1-2), 1-14, 2015 | 187 | 2015 |
Customer service experience in hotel operations: An empirical analysis I Khan, RJ Garg, Z Rahman Procedia-Social and Behavioral Sciences 189, 266-274, 2015 | 177 | 2015 |
Measuring consumer perception of CSR in tourism industry: Scale development and validation M Fatma, Z Rahman, I Khan Journal of Hospitality and Tourism Management (Scopus) 27, 39-48, 2016 | 175 | 2016 |
E-tail brand experience’s influence on e-brand trust and e-brand loyalty: The moderating role of gender I Khan, Z Rahman International Journal of Retail & Distribution Management (Scopus, ESCI …, 2016 | 171 | 2016 |
Do brands’ social media marketing activities matter? A moderation analysis I Khan Journal of Retailing and Consumer Services 64, 102794, 2022 | 138 | 2022 |
Connecting the Dots between CSR and Brand Loyalty: The Mediating Role of Brand Experience and Brand Trust I Khan, M Fatma International Journal of Business Excellence 17 (4), 439-455, 2019 | 132 | 2019 |
The effect of CSR engagement on eWOM on social media M Fatma, A Perez, I Khan, Z Rahman International Journal of Organizational Analysis 28 (4), 941-956., 2020 | 125 | 2020 |
Development of a scale to measure hotel brand experiences I Khan, Z Rahman International Journal of Contemporary Hospitality Management (SSCI) 29 (1 …, 2017 | 120 | 2017 |
CSR and consumer behavioral responses: The role of Customer company identification M Fatma, Khan, Imran, Z Rahman Asia Pacific Journal of Marketing and Logistics 30 (2), 460-477, 2018 | 111 | 2018 |
How does corporate association influence consumer brand loyalty? Mediating role of brand identification M Fatma, I Khan, Z Rahman Journal of Product and Brand Management (Scopus, ESCI Index, B category in …, 2016 | 99 | 2016 |
Retail brand experience: scale development and validation I Khan, Z Rahman Journal of Product & Brand Management (Scopus, SSCI Index, B category in …, 2016 | 93 | 2016 |