Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility L Nafees, CM Cook, AN Nikolov, JE Stoddard Digital Business 1 (2), 100008, 2021 | 164 | 2021 |
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning SR Tiwari, L Nafees, O Krishnan The International Journal of Management Education 12 (3), 260-270, 2014 | 112 | 2014 |
Collaborative consumption usage in the US and India: An exploratory study PA Albinsson, BY Perera, L Nafees, B Burman Journal of Marketing Theory and Practice 27 (4), 390-412, 2019 | 77 | 2019 |
Building store brands using store image differentiation A Saraswat, T Mammen, JP Aagja, R Tewari Journal of Indian Business Research 2 (3), 166-180, 2010 | 74 | 2010 |
The impact of the social media influencer power on consumer attitudes toward the brand: the mediating/moderating role of social media influencer source credibility L Nafees, CM Cook, JE Stoddard Atlantic Marketing Journal 9 (1), 3, 2020 | 49 | 2020 |
When sustainability managers' greenwash: SDG fit and effects on job performance and attitudes JW Westerman, Y Acikgoz, L Nafees, J Westerman Business and Society Review 127 (2), 371-393, 2022 | 48* | 2022 |
Motivations to buy organic food in emerging markets: An exploratory study of urban Indian millennials L Nafees, EM Hyatt, LL Garber Jr, N Das, ÜÖ Boya Food Quality and Preference 96, 104375, 2022 | 42 | 2022 |
The effects of food color on perceived flavor: a factorial investigation in India LL Garber Jr, EM Hyatt, L Nafees Journal of Food Products Marketing 22 (8), 930-948, 2016 | 31 | 2016 |
This is who I am: Instagram as counterspace for shared gendered ethnic identity expressions BY Perera, SR Chaudhury, PA Albinsson, L Nafees Journal of the Association for Consumer Research 6 (2), 274-285, 2021 | 18 | 2021 |
The effects of analogous food color on perceived flavor: A factorial investigation LL Garber Jr, EM Hyatt, L Nafees Journal of Food Products Marketing 22 (4), 486-500, 2016 | 16 | 2016 |
“For the Gram”: An Exploration of the Conflict between Influencers and Citizen-Consumers in the Public Lands Marketing System S Ray Chaudhury, L Nafees, BY Perera Journal of Macromarketing 41 (4), 570-584, 2021 | 12 | 2021 |
Netflix in India: expanding to success L Nafees, M Mehdi, R Gupta, S Kalia, S Banerjee, S Kapoor Emerald Emerging Markets Case Studies 11 (2), 1-31, 2021 | 10 | 2021 |
Characterization of sustainability leaders and laggards in the global food industry V Pandey, N Vidal, R Panwar, L Nafees Sustainability 11 (18), 5072, 2019 | 7 | 2019 |
Innovative management education pedagogies for preparing next-generation leaders SR Tiwari, L Nafees | 7 | 2016 |
Evolution from commodity to international branding: an Indian case study in gems and jewellery segment SN Sanyal, AK Banerjee Brand Rising as Products Fall, Macmillan India, New Delhi, 2008 | 7 | 2008 |
Collaborative consumption participation intentions: A cross-cultural study of Indian and US consumers BY Perera, PA Albinsson, L Nafees, L Matthews Journal of Global Scholars of Marketing Science 33 (1), 70-89, 2023 | 6 | 2023 |
Young adults and their digitally extended selves: Assessing the impact of gender RV Nargundkar, L Nafees, S Kushal Journal of Public Affairs 20 (3), e2064, 2020 | 4 | 2020 |
The sustainable development goals and business students’ preferences: An exploratory study JW Westerman, Y Acikgoz, L Nafees, E dePillis, J Westerman Journal of Business Ethics Education 17, 99-114, 2020 | 4 | 2020 |
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services MM Mehdi, A Kler, L Nafees Journal of Business & Industrial Marketing 39 (1), 66-84, 2023 | 3 | 2023 |
Exploration of the organic food-related consumer behaviour in emerging and developed economies: the case of India and the US L Nafees, EM Hyatt, LLG Jr, N Das International Journal of Management Practice 13 (5), 604-626, 2020 | 3 | 2020 |