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Alexander Edeling
Alexander Edeling
Associate Professor of Marketing, KU Leuven
在 kuleuven.be 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Marketing's impact on firm value: Generalizations from a meta-analysis
A Edeling, M Fischer
Journal of Marketing Research 53 (4), 515-534, 2016
1912016
When does market share matter? New empirical generalizations from a meta-analysis of the market share–performance relationship
A Edeling, A Himme
Journal of Marketing 82 (3), 1-24, 2018
1582018
How, why, and when disclosure type matters for influencer marketing
Z Karagür, JM Becker, K Klein, A Edeling
International Journal of Research in Marketing 39 (2), 313-335, 2022
1102022
Finding goldilocks influencers: How follower count drives social media engagement
S Wies, A Bleier, A Edeling
Journal of Marketing 87 (3), 383-405, 2023
932023
The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research
A Edeling, S Srinivasan, DM Hanssens
International Journal of Research in Marketing 38 (4), 857-876, 2021
882021
Over, out, but present: Recalling former sponsorships
A Edeling, S Hattula, T Bornemann
European Journal of Marketing 51 (7/8), 1286-1307, 2017
232017
Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry
A Schöndeling, AB Burmester, A Edeling, A Marchand, M Clement
Journal of the Academy of Marketing Science 51 (5), 1019-1045, 2023
72023
Does bigger still mean better? How digital transformation affects the market share–profitability relationship
FA Sklenarz, A Edeling, A Himme, JRK Wichmann
International Journal of Research in Marketing, 2024
52024
How firm communication affects the impact of layoff announcements on brand strength over time
S Stäbler, A Himme, A Edeling, M Backhaus
International Journal of Research in Marketing 40 (3), 700-723, 2023
22023
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