| Digital financial inclusion and economic growth: Provincial data analysis of China M Ahmad, A Majeed, MA Khan, M Sohaib, K Shehzad China Economic Journal 14 (3), 291-310, 2021 | 186 | 2021 |
| Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context M Sohaib, Y Wang, K Iqbal, H Han International Journal of Hospitality Management 101, 103126, 2022 | 68 | 2022 |
| Impact of eWOM and risk-taking in gender on purchase intentions: evidence from Chinese social media M Sohaib, P Hui, U Akram International Journal of Information Systems and Change Management 10 (2 …, 2018 | 54 | 2018 |
| Role of social media marketing activities in China’s e-commerce industry: A stimulus organism response theory context M Sohaib, AA Safeer, A Majeed Frontiers in Psychology 13, 941058, 2022 | 49 | 2022 |
| Building value co-creation with social media marketing, brand trust, and brand loyalty M Sohaib, H Han Journal of retailing and consumer services 74, 103442, 2023 | 47 | 2023 |
| The role of motivational factors for determining attitude towards eWOM in social media context M Bilal, Z Jianqiu, U Akram, Y Tanveer, M Sohaib, MAA Raza Research anthology on social media advertising and building consumer …, 2022 | 37 | 2022 |
| Building brand equity: The impact of brand experience, brand love, and brand engagement—A case study of customers’ perception of the Apple brand in China M Sohaib, J Mlynarski, R Wu Sustainability 15 (1), 746, 2022 | 36 | 2022 |
| Electronic word-of-mouth generation and regulatory focus M Sohaib, U Akram, P Hui, H Rasool, Z Razzaq, M Kaleem Khan Asia Pacific Journal of Marketing and Logistics 32 (1), 23-45, 2020 | 34 | 2020 |
| Underlying effect of customer satisfaction on repurchase intentions: Mediating role of trust and commitment M Sohaib, UA Rehman, U Akram European Journal of Business and Management 8 (10), 2016 | 29 | 2016 |
| Understanding the justice fairness effects on eWOM communication in social media environment M Sohaib, P Hui, U Akram, A Majeed, Z Akram, M Bilal International Journal of Enterprise Information Systems (IJEIS) 15 (1), 69-84, 2019 | 24 | 2019 |
| Current trend and determinants of intentions to migrate: Evidence from China K Iqbal, Y Wang, K Khurshaid, M Haroon Shah, M Sohaib SAGE Open 11 (1), 21582440211001371, 2021 | 15 | 2021 |
| An investigation of repurchase intentions in the banking industry: what reason do they return? M Sohaib Sage Open 12 (1), 21582440211067228, 2022 | 14 | 2022 |
| How non-economic motivations affect electronic word-of-mouth: evidence from Chinese social media M Sohaib, P Hui, U Akram, Z Akram, M Bilal International Journal of Information Systems and Change Management 10 (4 …, 2018 | 9 | 2018 |
