| Legitimising male grooming through packaging discourse: a linguistic analysis HF Cheong, S Kaur Social Semiotics 25 (3), 364-385, 2015 | 25 | 2015 |
| Mirror, mirror on the wall, who’s the fairest “hunk” of them all? Negotiating a masculine notion of skin whitening for Malaysian men HF Cheong, S Kaur SEARCH Journal of Media and Communication Research 11 (1), 57-76, 2019 | 11 | 2019 |
| COVID-19, Business, and Economy in Malaysia: Retrospective and Prospective Perspectives WM Lim, S Kaur, HF Cheong Routledge, 2022 | 10 | 2022 |
| Let the culture speak: how gender is socially/culturally constructed by Western individualism and Eastern collectivism HF Cheong Gender, Place & Culture 28 (2), 299-304, 2021 | 9 | 2021 |
| COVID-19, Education, and Literacy in Malaysia: Social Contexts of Teaching and Learning A Pandian, S Kaur, HF Cheong Routledge, 2022 | 7 | 2022 |
| From skin whitening to skin brightening and, now, skin glowing: How L'Oréal sustains its skincare line from colourism and genderism to racism and classism HF Cheong, S Kaur Social and sustainability marketing, 547-562, 2021 | 4 | 2021 |
| What do the children and teachers say?: Voices on gender stereotyping in children's literature for Malaysian ESL classrooms HN Yeoh, HF Cheong Review of Education 11 (3), e3427, 2023 | 2 | 2023 |
| COVID-19 and Psychology in Malaysia: Psychosocial Effects, Coping, and Resilience DGJ Louis, S Kaur, HF Cheong Routledge, 2022 | 2 | 2022 |
| A problematised critical approach: constructions of metrosexualities in the UK and Malaysia HF Cheong Lancaster University, 2020 | 2 | 2020 |
| Mediated discourse analysis: negotiating metrosexuality within L’oréal Men Expert’s packaging discourse/Cheong Huey Fen HF Cheong University of Malaya, 2014 | 2 | 2014 |
| Post-COVID-19 job preparedness in Malaysia: Insights from future jobseekers HF Cheong, CYM Cheong COVID-19, Business, and Economy in Malaysia, 121-140, 2022 | 1 | 2022 |
| Entangled Media Practices of Asian Cinema: Chinese Female Directors in the Z-Generation Era X Qiao, HF Cheong, T Perumal The 16th Asian Conference on Arts & Humanities (ACAH2025), Japan, 2025 | | 2025 |
| “Is Female PhD Really the Third Sex?”: Media Representation of Highly Educated Women in China J Ning, T Perumal, HF Cheong, MHM Yu 8th International Conference on Future of Women 2025, Bangkok, Thailand, 2025 | | 2025 |
| Wrongfully Wrong(ed): Gender Biases and Blaming in Contemporary Man-Woman Heterosexual Relationships – A Comparative Analysis of British and Malaysian Relationship Advice Columns HN Yeoh, HF Cheong, XS Chew, A Zhdanava Centre for Interdisciplinary Gender Studies Conference 2025, Trento, Italy, 2025 | | 2025 |
| The R.O.A.R. (Resilience, Optimism, Adaptability, Readiness) of University Students towards the Future of Work: A Case Study of Malaysia HF Cheong Invited speaker, International Conference on Perspectives and Trends in …, 2024 | | 2024 |
| The yin and yang of a multidisciplinary linguist – A personal account HF Cheong Keynote speaker, 3rd International Conference on Linguistics and …, 2024 | | 2024 |
| EFL Schoolteachers’ Identity Construction: A Case Study in China J Huang, HF Cheong, T Perumal 32nd MELTA International Conference 2024, 2024 | | 2024 |
| Discourse construction of bride price in China – A feminist critical discourse analysis J Ning, T Perumal, HF Cheong SoLLaT Postgraduate Conference 2024 (School of Languages, Literacies …, 2024 | | 2024 |
| “Our Malaysia, sincerely wish you better and better”: The local Chinese identity construction by “Malaysia Cousin” from Douyin: A discourse-historical approach J Ning, T Perumal, K Lew, X Wang, G Lu, HF Cheong Asian-Pacific Communication Forum 2024, 2024 | | 2024 |
| Democratically closing borders and setting boundaries between a nation and its states: Legitimising lockdowns in the US and the UK and their states HF Cheong, H Chen, Q Zhou 9th Critical Approaches to Discourse Analysis Across Disciplines (CADAAD …, 2024 | | 2024 |
Surinderpal KaurUniversity Malaya在 um.edu.my 的电子邮件经过验证
