Emma K. Macdonald 个人学术档案

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Hugh N. WilsonProfessor of Marketing, Warwick Business School在 wbs.ac.uk 的电子邮件经过验证
Byron SharpProfessor of Marketing Science, Ehrenberg-Bass Institute, University of South Australia在 unisa.edu.au 的电子邮件经过验证
Palie SmartProfessor, University of Bristol School of Management在 bristol.ac.uk 的电子邮件经过验证
Michael KleinaltenkampProfessor (Emeritus) of Business and Services Marketing, Freie Universitaet Berlin在 fu-berlin.de 的电子邮件经过验证
Shane BaxendaleDoctoral Candidate, Cranfield University在 cranfield.ac.uk 的电子邮件经过验证
Radu DimitriuAssociate Professor in Marketing, Trinity Business School, Trinity College Dublin在 tcd.ie 的电子邮件经过验证
Paul BainesProfessor of Political Marketing, University of Leicester在 le.ac.uk 的电子邮件经过验证
Mark UnclesProfessor, UNSW Business School, UNSW Australia在 unsw.edu.au 的电子邮件经过验证
Helen L. BruceSenior Lecturer (Associate Professor) of Marketing, Lancaster University在 lancaster.ac.uk 的电子邮件经过验证
Michael Jay PolonskyAlfred Deakin Professor and Head of the Department of Marketing, Deakin University - Australia在 deakin.edu.au 的电子邮件经过验证
Kristian Roed NielsenAssociate Professor, Copenhagen Business School在 cbs.dk 的电子邮件经过验证
Lucia ReischProfessor of Behavioural Economics and Policy在 cam.ac.uk 的电子邮件经过验证
Emanuel SaidLecturer, Faculty of Economics, Management & Accountancy, University of Malta在 um.edu.mt 的电子邮件经过验证
Javier MarcosCranfield University在 cranfield.ac.uk 的电子邮件经过验证
Uta Juttner JüttnerCranfield University在 cranfield.ac.uk 的电子邮件经过验证
Stefan MichelProfessor of Marketing and Service Management, IMD在 imd.org 的电子邮件经过验证
Carol KelleherUniversity College Cork在 ucc.ie 的电子邮件经过验证
Joe PeppardProfessor and Academic Director, Michael Smurfit Graduate Business School, UCD在 ucd.ie 的电子邮件经过验证
Marion GarnierGrenoble Ecole de Management在 grenoble-em.com 的电子邮件经过验证
Kamran RazmdoostESCP Business School在 escpeurope.eu 的电子邮件经过验证

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Emma K. Macdonald

Professor, Strathclyde Business School, University of Strathclyde, Scotland, UK

在 strath.ac.uk 的电子邮件经过验证

Marketing Sustainability International business


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Brand Awareness Effects on Consumer Decision Making for a Common, Repeat Purchase Product:: A Replication EK Macdonald, BM Sharp Journal of Business Research 48 (1), 5-15, 2000	1379	2000
The impact of different touchpoints on brand consideration S Baxendale, EK Macdonald, H Wilson Journal of Retailing, DOI: http://dx.doi.org/10.1016/j.jretai., 2015	626	2015
How Business Customers Judge Solutions: Solution Quality and Value in Use EK Macdonald, M Kleinaltenkamp, HN Wilson Journal of Marketing 80 (3), 96-120, 2016	521	2016
Assessing value-in-use: A conceptual framework and exploratory study EK Macdonald, H Wilson, V Martinez, A Toossi Industrial Marketing Management 40 (5), 671-682, 2011	518	2011
Management perceptions of the importance of brand awareness as an indication of advertising effectiveness E Macdonald, B Sharp Massey University, Department of Marketing, 2003	435	2003
Harnessing Difference: A Capability‐Based Framework for Stakeholder Engagement in Environmental Innovation R Watson, HN Wilson, P Smart, EK Macdonald Journal of Product Innovation Management 35 (2), 254-279, 2018	328	2018
Consumer savvy: conceptualisation and measurement EK Macdonald, MD Uncles Journal of Marketing Management 23 (5-6), 497-517, 2007	143	2007
Exploring the link between cause‐related marketing and brand building MJ Polonsky, EK Macdonald International Journal of Nonprofit and Voluntary Sector Marketing 5 (1), 46-57, 2000	114	2000
Better customer insight-in real time EK Macdonald, HN Wilson, U Konus Harvard Business Review 90 (9), 102-+, 2012	87	2012
Resource integration, value creation and value destruction in collective consumption contexts HL Bruce, HN Wilson, EK Macdonald, B Clarke Journal of Business Research 103, 173-185, 2019	79	2019
Why your customers' social identities matter: The way consumers see themselves determines their behaviour - and you can influence that G Champniss, H Wilson, EK Macdonald Harvard Business Review, 88-96, 2015	77*	2015
How organisations generate and use customer insight E Said, EK Macdonald, HN Wilson, J Marcos Journal of Marketing Management 31 (9-10), 1158-1179, 2015	64	2015
Business-nonprofit engagement in sustainability-oriented innovation: What works for whom and why? R Watson, HN Wilson, EK Macdonald Journal of Business Research, 2020	58	2020
Identifying the right solution customers: A managerial methodology K Windler, U Jüttner, S Michel, S Maklan, EK Macdonald Industrial Marketing Management 60, 173-186, 2017	58	2017
The Score Is Not the Music: Integrating Experience and Practice Perspectives on Value Co-Creation in Collective Consumption Contexts C Kelleher, H N. Wilson, EK Macdonald, J Peppard Journal of Service Research 22 (2), 120-138, 2019	56	2019
Antecedents of Retweeting in a (Political) Marketing Context L Walker, PR Baines, R Dimitriu, EK Macdonald Psychology & Marketing 34 (3), 275-293, 2017	41	2017
Measuring communication channel experiences and their influence on voting in the 2010 British General Election P Baines, EK Macdonald, H Wilson, F Blades Journal of Marketing Management 27 (7-8), 691-717, 2011	30	2011
Policy for sustainable entrepreneurship: A crowdsourced framework R Watson, KR Nielsen, HN Wilson, EK Macdonald, C Mera, L Reisch Journal of Cleaner Production 383, 135234, 2023	27	2023
The savvy French consumer: a cross-cultural replication M Garnier, EK Macdonald Journal of Marketing Management 25 (9-10), 965-986, 2009	27	2009
No I won't, but yes we will: Driving sustainability-related donations through social identity effects G Champniss, HN Wilson, EK Macdonald, R Dimitriu Technological Forecasting and Social Change 111, 317-326, 2016	25	2016

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