Exploring factors and contextual applications of the Push-Pull Mooring (PPM) framework in switching intention: A systematic literature review G Krishnan, JNV Raghuram Multidisciplinary Reviews 7 (1), 2024003-2024003, 2024 | 5 | 2024 |
Trends and trajectories: Mapping the evolution of consumer switching intentions through the push-pull mooring framework G Krishnan, NV Raghuram Qubahan Academic Journal 3 (4), 457-468, 2023 | 3 | 2023 |
Green intellectual capital and entrepreneurial orientation enabling environmental performance: mediating role of innovation capability in Indian manufacturing SMEs M Raman, NVR Jeedigunta, G Krishnan, S Karpurapu, K Jain International Journal of Learning and Intellectual Capital 21 (3), 306-332, 2024 | 2 | 2024 |
Exploring diabetic patients’ intention to switch POCT self-monitoring glucose devices: investigating influence of perceived usefulness and perceived ease of use G Krishnan, R JNV International Journal of Pharmaceutical and Healthcare Marketing, 2024 | | 2024 |
Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory K Geetha, JNV Raghuram International Journal of Information Systems and Change Management 14 (3 …, 2024 | | 2024 |
Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic GKP Ganesan, V Moovendhan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
The Influence of Organizational Culture, and Inter Personal Relationship in Creating Stress Among Women Employees in Leather Industries SV Keerthi, G Krishnan Advanced Science Letters 23 (9), 8466-8469, 2017 | | 2017 |