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Geetha Krishnan
Geetha Krishnan
Research Scholar
在 mits.ac.in 的电子邮件经过验证
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Exploring factors and contextual applications of the Push-Pull Mooring (PPM) framework in switching intention: A systematic literature review
G Krishnan, JNV Raghuram
Multidisciplinary Reviews 7 (1), 2024003-2024003, 2024
52024
Trends and trajectories: Mapping the evolution of consumer switching intentions through the push-pull mooring framework
G Krishnan, NV Raghuram
Qubahan Academic Journal 3 (4), 457-468, 2023
32023
Green intellectual capital and entrepreneurial orientation enabling environmental performance: mediating role of innovation capability in Indian manufacturing SMEs
M Raman, NVR Jeedigunta, G Krishnan, S Karpurapu, K Jain
International Journal of Learning and Intellectual Capital 21 (3), 306-332, 2024
22024
Exploring diabetic patients’ intention to switch POCT self-monitoring glucose devices: investigating influence of perceived usefulness and perceived ease of use
G Krishnan, R JNV
International Journal of Pharmaceutical and Healthcare Marketing, 2024
2024
Predicting green entrepreneurial intention among farmers using the theory of entrepreneurial events and institutional theory
K Geetha, JNV Raghuram
International Journal of Information Systems and Change Management 14 (3 …, 2024
2024
Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic
GKP Ganesan, V Moovendhan
Department of Marketing Management, Faculty of Commerce and Management …, 2021
2021
The Influence of Organizational Culture, and Inter Personal Relationship in Creating Stress Among Women Employees in Leather Industries
SV Keerthi, G Krishnan
Advanced Science Letters 23 (9), 8466-8469, 2017
2017
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