| Total global strategy: Managing for worldwide competitive advantage GS Yip Prentice Hall, 1992 | 1181 | 1992 |
| Consumer conformity: review and applications for marketing theory and practice DN Lascu, G Zinkhan Journal of marketing theory and practice 7 (3), 1-12, 1999 | 610 | 1999 |
| The development of consumer desire in marketizing and developing economies: The cases of Romania and Turkey. G Ger, RW Belk, DN Lascu Advances in consumer research 20 (1), 1993 | 300 | 1993 |
| Consumer guilt: examining the potential of a new marketing construct. DN Lascu Advances in consumer research 18 (1), 1991 | 273 | 1991 |
| How green‐claim strength and country disposition affect product evaluation and company image LA Manrai, AK Manrai, DN Lascu, JK Ryans Jr Psychology & Marketing 14 (5), 511-537, 1997 | 246 | 1997 |
| Interactive effects of country of origin and product category on product evaluations LA Manrai, DN Lascu, AK Manrai International Business Review 7 (6), 591-615, 1998 | 238 | 1998 |
| Norm extremity and interpersonal influences on consumer conformity DN Lascu, WO Bearden, RL Rose Journal of Business Research 32 (3), 201-212, 1995 | 195 | 1995 |
| A cross‐cultural comparison of style in Eastern European emerging markets LA Manrai, DN Lascu, AK Manrai, HW Babb International marketing review 18 (3), 270-285, 2001 | 177 | 2001 |
| Sport involvement: A relevant individual difference factor in spectator sports DN Lascu, TD Giese, C Toolan, B Guehring, J Mercer Sport marketing quarterly 4, 41-46, 1995 | 155 | 1995 |
| Post-communist consumer ethics: The case of Romania JA Al-Khatib, CJ Robertson, DN Lascu Journal of Business Ethics 54, 81-95, 2004 | 67 | 2004 |
| Influence of country and company characteristics on international business decisions: A review, conceptual model, and propositions P Kotler, LA Manrai, DN Lascu, AK Manrai International Business Review 28 (3), 482-498, 2019 | 59 | 2019 |
| Value differences between Polish and Romanian consumers: A caution against using a regiocentric marketing orientation in Eastern Europe DN Lascu, LA Manrai, AK Manrai Journal of International Consumer Marketing 8 (3-4), 145-167, 1996 | 57 | 1996 |
| A cluster analysis of tourist attractions in Spain: Natural and cultural traits and implications for global tourism DN Lascu, LA Manrai, AK Manrai, A Gan European Journal of Management and Business Economics 27 (3), 218-230, 2018 | 56 | 2018 |
| Marketing in Romania: The Challenges of the Transition froma Centrally‐planned Economy to a Consumer‐oriented Economy DN Lascu, LA Manrai, AK Manrai European Journal of Marketing 27 (11/12), 102-120, 1993 | 52 | 1993 |
| Exploring country bias in a retailing environment: implications of retailer country of origin DN Lascu, T Giese Journal of Global Marketing 9 (1-2), 41-58, 1996 | 44 | 1996 |
| International marketing DN Lascu Biztantra Management for the Flat World Published, 2014 | 34 | 2014 |
| Competitive irrationality in transitional economies: Are communist managers less irrational? LE Brouthers, DN Lascu, S Werner Journal of business ethics 83, 397-408, 2008 | 33 | 2008 |
| Interfunctional dynamics and firm performance: A comparison between firms in Poland and the United States DN Lascu, LA Manrai, AK Manrai, R Kleczek International Business Review 15 (6), 641-659, 2006 | 33 | 2006 |
| A country-cluster analysis of the distribution and promotion infrastructure in Central and Eastern Europe LA Manrai, AK Manrai, DN Lascu International Business Review 10 (5), 517-549, 2001 | 33 | 2001 |
| Online marketing of food products to children: the effects of national consumer policies in high‐income countries DN Lascu, AK Manrai, LA Manrai, F Brookman Amissah Young Consumers 14 (1), 19-40, 2013 | 32 | 2013 |
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