| Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signals KD Aiken, DM Boush Journal of the academy of marketing science 34 (3), 308-323, 2006 | 462 | 2006 |
| Beyond BIRGing and CORFing: Continuing the Exploration of Fan Behavior. RM Campbell Jr, D Aiken, A Kent Sport Marketing Quarterly 13 (3), 2004 | 247 | 2004 |
| The Social Values of Fans for Men's Versus Women's University Basketball. L Kahle, M Duncan, V Dalakas, D Aiken Sport Marketing Quarterly 10 (3), 2001 | 117 | 2001 |
| Are You Old School?: A scale for measuring sports fans' old-school orientation A Sukhdial, D Aiken, L Kahle Journal of Advertising Research 42 (4), 71-81, 2002 | 106 | 2002 |
| Integrating experience, advertising, and electronic word of mouth SA Jones, KD Aiken, DM Boush Journal of Internet Commerce 8 (3-4), 246-267, 2009 | 91 | 2009 |
| A Conjoint Approach Investigating Factors in Initial Team Preference Formation. KD Aiken, EC Koch Sport Marketing Quarterly 18 (2), 2009 | 72 | 2009 |
| The mediating role of marketing capability: evidence from Korean companies S Shin, K Damon Aiken Asia Pacific Journal of Marketing and Logistics 24 (4), 658-677, 2012 | 60 | 2012 |
| From passion to obsession: Development and validation of a scale to measure compulsive sport consumption KD Aiken, C Bee, N Walker Journal of Business Research 87, 69-79, 2018 | 54 | 2018 |
| Effects of college students' video gaming behavior on self-concept clarity and flow C Lee, KD Aiken, HC Hung Social Behavior and Personality: an international journal 40 (4), 673-679, 2012 | 47 | 2012 |
| Building internet trust: signalling through trustmarks KD Aiken, BS Liu, RD Mackoy, GE Osland International Journal of Internet Marketing and Advertising 1 (3), 251-267, 2004 | 47 | 2004 |
| Exploring the relationship between team (as brand) personality and geographic personality: Linking consumer perceptions of sports teams and cities KD Aiken, RM Campbell, EC Koch International Journal of Sports Marketing and Sponsorship 15 (1), 2-14, 2013 | 45 | 2013 |
| Should faculty use social networks to engage with students? P Nemetz, KD Aiken, V Cooney, V Pascal Journal for Advancement of marketing Education 20 (1), 2012 | 30 | 2012 |
| Men's versus women's collegiate basketball customers: Attitudinal favorableness and the environment LR Kahle, D Aiken, V Dalakas, M Duncan International Journal of Sports Marketing and Sponsorship 5 (2), 54-68, 2003 | 29 | 2003 |
| An empirical examination of unusual fan behaviors: Basking in reflected failure and cutting off reflected success KD Aiken, CRM Campbell Jr, R Park Enhancing Knowledge Development in Marketing 16, 116-122, 2005 | 26 | 2005 |
| Exploring the Old School Concept: Adding Definition to a" New" Market Segmentation Dimension. D Aiken, A Sukhdial Sport Marketing Quarterly 13 (2), 2004 | 25 | 2004 |
| Linking Fan Values and Sponsorship Effectiveness: The Case of Old School Values. D Aiken, A Sukhdial, L Kahle, JA Downing Sport Marketing Quarterly 24 (1), 2015 | 21 | 2015 |
| Dimensions of internet commerce trust KD Aiken, R Mackoy, BSC Liu, R Fetter, G Osland Journal of Internet Commerce 6 (4), 1-25, 2007 | 19 | 2007 |
| Innovation through collaborative course development: Theory and practice KD Aiken, TC Heinze, ML Meuter, KJ Chapman Marketing Education Review 26 (1), 57-62, 2016 | 16 | 2016 |
| An international investigation of source influence effects of Internet trustmarks KD Aiken, S Shin, V Pascal Journal of Internet Commerce 13 (2), 89-115, 2014 | 14 | 2014 |
| An Investigation of Old School Values in the Arena Football League. KD Aiken, RM Campbell Jr, A Sukhdial Sport Marketing Quarterly 19 (3), 2010 | 14 | 2010 |
