The effect of electronic word of mouth on brand image and purchase intention: An application concerning cell phone brands for youth consumers in Turkey O Torlak, BY Ozkara, MA Tiltay, H Cengiz, MF Dulger Journal of Marketing Development and Competitiveness 8 (2), 61-68, 2014 | 286 | 2014 |
Review of brand loyalty literature: 2001–2015 H Cengiz, H Akdemir-Cengiz Journal of Research in Marketing (ISSN: 2292-9355) 6 (1), 407-434, 2016 | 48 | 2016 |
Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing H Cengiz Journal of Global Fashion Marketing 8 (2), 113-124, 2017 | 43 | 2017 |
Investigating the demographics and behavioural characteristics associated with voluntary simplicity lifestyles in a developed and a developing country: A comparison between US … H Cengiz, Ö Torlak Global Business Review 22 (1), 119-131, 2021 | 23 | 2021 |
Comparing alternative service quality scales: An investigation using confirmatory factor analysis in a health care setting H Cengiz, Y Fidan Services Marketing Quarterly 38 (1), 15-22, 2017 | 23 | 2017 |
Tüketicilerin organik gıda satın alma motivasyonlarının zaltman metafor çıkarım tekniği aracılığıyla incelenmesi (Investigating Consumer Motivations in the Purchase of Organic … H Cengiz, M Şenel Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 7 (1), 56-69, 2017 | 22 | 2017 |
The effects of voluntary simplicity behaviors on attitudes toward death consumption: A cross-cultural comparison between Turkey and the United States H Cengiz (Yayımlanmamış Doktora Tezi). Eskişehir Osman Gazi Üniversitesi-Sosyal …, 2014 | 22* | 2014 |
Cep Telefonu Kullanıcılarının Tüketici Tecrübelerinin Değerlendirilmesi: Online Tüketici Yorumları Üzerine Netnografik Bir İnceleme H CENGİZ, S BAŞARAN Tüketici ve Tüketim Araştırmaları Dergisi 8 (1), 73-92, 2016 | 19* | 2016 |
Materyalizm, öz-benzeşim ve bireyselciliğin kişiselleştirilmiş reklam kampanyalarina yönelik tutumlar ve bu kampanyalari sosyal ağlarda paylaşma niyeti üzerindeki etkileri H Cengiz, BY Özkara Business & Management Studies: An International Journal 4 (1), 24-47, 2016 | 14* | 2016 |
Tüketici yaşam tarzının elektrikli araçları satın alma niyeti üzerine etkisi: Tüketici yenilikçiliği, tüketici benzersizliği ve keşifsel davranışların aracılık etkisi H Paşalıoğlu, H Cengiz Proceedings of the International Congress on Business and Marketing, 35-45, 2019 | 11 | 2019 |
Popülarite İhtiyacı ve Tüketim H Cengiz | 11 | 2017 |
Voluntary simplicity in the final rite of passage: Death H Cengiz, DW Rook Death in a consumer culture, 147-158, 2015 | 11* | 2015 |
KOBİ'lerin uluslararasılaşma süreci ve Ankara OSTİM'de bir uygulama H Cengiz | 10 | 2010 |
Destination personality and attitudes towards destination: An example from two similar tourist destinations in Turkey A Gürbüz, HA Cengiz, H Cengiz International Journal of Economics, Commerce and Management 4 (5), 95-106, 2016 | 8 | 2016 |
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis H Cengiz, M Şenel Journal of Fashion Marketing and Management: An International Journal 28 (3 …, 2024 | 6 | 2024 |
A review and content analysis of the Turkish online journal of distance education publications between 2000 and 2015 C Hakan, O Zawacki-Richter, A Bozkurt EDEN Conference Proceedings, 217-225, 2020 | 6 | 2020 |
Sosyal ağ sitelerinde marka temelli içeriklerin paylaşılmasına yönelik güdülerin incelenmesi: Facebook Örneği H Cengiz, M Karaarslan, E Akçalan, E Malkoç İnsan ve Toplum Bilimleri Araştırmaları Dergisi 5 (3), 611-633, 2016 | 6 | 2016 |
Tourists’ need for uniqueness and ethnic food purchase intention: A moderated serial mediation model H Cengiz, HA Cengiz Appetite 190, 107004, 2023 | 1 | 2023 |
Death-related status consumption: Scale development and validation H Cengiz, O Torlak OMEGA-Journal of Death and Dying 87 (1), 213-230, 2023 | 1 | 2023 |
Why Did They Switch? How Will They Come Back? M Sehirli, Y Fidan, H Cengiz Journal of Marketing Development & Competitiveness 12 (3), 2018 | 1 | 2018 |