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Hakan Cengiz
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The effect of electronic word of mouth on brand image and purchase intention: An application concerning cell phone brands for youth consumers in Turkey
O Torlak, BY Ozkara, MA Tiltay, H Cengiz, MF Dulger
Journal of Marketing Development and Competitiveness 8 (2), 61-68, 2014
2862014
Review of brand loyalty literature: 2001–2015
H Cengiz, H Akdemir-Cengiz
Journal of Research in Marketing (ISSN: 2292-9355) 6 (1), 407-434, 2016
482016
Effect of the need for popularity on purchase decision involvement and impulse-buying behavior concerning fashion clothing
H Cengiz
Journal of Global Fashion Marketing 8 (2), 113-124, 2017
432017
Investigating the demographics and behavioural characteristics associated with voluntary simplicity lifestyles in a developed and a developing country: A comparison between US …
H Cengiz, Ö Torlak
Global Business Review 22 (1), 119-131, 2021
232021
Comparing alternative service quality scales: An investigation using confirmatory factor analysis in a health care setting
H Cengiz, Y Fidan
Services Marketing Quarterly 38 (1), 15-22, 2017
232017
Tüketicilerin organik gıda satın alma motivasyonlarının zaltman metafor çıkarım tekniği aracılığıyla incelenmesi (Investigating Consumer Motivations in the Purchase of Organic …
H Cengiz, M Şenel
Karabük Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 7 (1), 56-69, 2017
222017
The effects of voluntary simplicity behaviors on attitudes toward death consumption: A cross-cultural comparison between Turkey and the United States
H Cengiz
(Yayımlanmamış Doktora Tezi). Eskişehir Osman Gazi Üniversitesi-Sosyal …, 2014
22*2014
Cep Telefonu Kullanıcılarının Tüketici Tecrübelerinin Değerlendirilmesi: Online Tüketici Yorumları Üzerine Netnografik Bir İnceleme
H CENGİZ, S BAŞARAN
Tüketici ve Tüketim Araştırmaları Dergisi 8 (1), 73-92, 2016
19*2016
Materyalizm, öz-benzeşim ve bireyselciliğin kişiselleştirilmiş reklam kampanyalarina yönelik tutumlar ve bu kampanyalari sosyal ağlarda paylaşma niyeti üzerindeki etkileri
H Cengiz, BY Özkara
Business & Management Studies: An International Journal 4 (1), 24-47, 2016
14*2016
Tüketici yaşam tarzının elektrikli araçları satın alma niyeti üzerine etkisi: Tüketici yenilikçiliği, tüketici benzersizliği ve keşifsel davranışların aracılık etkisi
H Paşalıoğlu, H Cengiz
Proceedings of the International Congress on Business and Marketing, 35-45, 2019
112019
Popülarite İhtiyacı ve Tüketim
H Cengiz
112017
Voluntary simplicity in the final rite of passage: Death
H Cengiz, DW Rook
Death in a consumer culture, 147-158, 2015
11*2015
KOBİ'lerin uluslararasılaşma süreci ve Ankara OSTİM'de bir uygulama
H Cengiz
102010
Destination personality and attitudes towards destination: An example from two similar tourist destinations in Turkey
A Gürbüz, HA Cengiz, H Cengiz
International Journal of Economics, Commerce and Management 4 (5), 95-106, 2016
82016
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
H Cengiz, M Şenel
Journal of Fashion Marketing and Management: An International Journal 28 (3 …, 2024
62024
A review and content analysis of the Turkish online journal of distance education publications between 2000 and 2015
C Hakan, O Zawacki-Richter, A Bozkurt
EDEN Conference Proceedings, 217-225, 2020
62020
Sosyal ağ sitelerinde marka temelli içeriklerin paylaşılmasına yönelik güdülerin incelenmesi: Facebook Örneği
H Cengiz, M Karaarslan, E Akçalan, E Malkoç
İnsan ve Toplum Bilimleri Araştırmaları Dergisi 5 (3), 611-633, 2016
62016
Tourists’ need for uniqueness and ethnic food purchase intention: A moderated serial mediation model
H Cengiz, HA Cengiz
Appetite 190, 107004, 2023
12023
Death-related status consumption: Scale development and validation
H Cengiz, O Torlak
OMEGA-Journal of Death and Dying 87 (1), 213-230, 2023
12023
Why Did They Switch? How Will They Come Back?
M Sehirli, Y Fidan, H Cengiz
Journal of Marketing Development & Competitiveness 12 (3), 2018
12018
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