The effect of digital technologies adoption in healthcare industry: a case based analysis E Laurenza, M Quintano, F Schiavone, D Vrontis Business process management journal 24 (5), 1124-1144, 2018 | 204 | 2018 |
The impact of consumer-brand engagement on brand experience and behavioural intentions: An Italian empirical study M Risitano, R Romano, A Sorrentino, M Quintano British Food Journal 119 (8), 1884-1896, 2017 | 83 | 2017 |
Measuring event experience and its behavioral consequences in the context of a sports mega-event A Sorrentino, X Fu, R Romano, M Quintano, M Risitano Journal of Hospitality and Tourism Insights 3 (5), 589-605, 2020 | 27 | 2020 |
Understanding the role of the service experience in the cruise industry M Risitano, A Sorrentino, M Quintano International Journal of Tourism Policy 7 (4), 289-308, 2017 | 17 | 2017 |
The influence of tourists’ national culture on their behaviors in a sport mega-event M Risitano, I Tutore, A Sorrentino, M Quintano International Journal of Culture, Tourism and Hospitality Research 11 (2 …, 2017 | 16 | 2017 |
Analysing the impact of green consumption values on brand responses and behavioural intention M Risitano, R Romano, G La Ragione, M Quintano Business Ethics, the Environment & Responsibility 32 (3), 1096-1112, 2023 | 10 | 2023 |
L'impatto dei mega eventi nella gestione strategica dei territori: il caso America's Cup World Series di Napoli M Risitano, A Sorrentino, M Quintano Mercati e competitività: 3, 2014, 113-140, 2014 | 7 | 2014 |
Consumer behaviour M Quintano Comportamento d’acquisto e fedeltà. Naples, Italy: Liguori Editore, 2006 | 7 | 2006 |
Contributi sul posizionamento: aspetti di marketing strategico e strumenti statistici di analisi D Lucev, M Quintano Liguori, 1998 | 7 | 1998 |
Marketing y Odontología: el dentista frente a un nuevo escenario competitivo CM Galluci, LT Díaz, M Quintano, MNV Plana RCOE: Revista del Ilustre Consejo General de Colegios de Odontólogos y …, 1997 | 7 | 1997 |
The impact of brand experience and brand trust on brand-self connection: a comparative analysis M Risitano, R Romano, M Quintano Proceedings of 13th lnternational Marketing Trends Conference, Paris-Venice …, 2014 | 6 | 2014 |
Critical success factors in strategic brand management in luxury fashion markets: The case of Isaia M Risitano, A Sorrentino, M Quintano Brand Management: Advancing Insights on, 65, 2017 | 5 | 2017 |
Il governo delle relazioni produttore-consumatore M Quintano Giappichelli, 2001 | 5 | 2001 |
Il comportamento del consumatore nella prospettiva del marketing M Quintano Liguori, 2000 | 5 | 2000 |
How do firms process info? Monitoring brand equity drivers in food and beverage sectors R Romano, M Risitano, M Quintano Case Studies in the Traditional Food Sector, 171-206, 2018 | 4 | 2018 |
Evaluating tourist behaviour in sport mega-events through a structural equation model M Quintano, R Romano, A Sorrentino, M Risitano Mercati e competitività: 3, 2017, 101-126, 2017 | 4 | 2017 |
Evaluating the role of national culture on tourist perceptions: an empirical survey M Risitano, I Tutore, A Sorrentino, M Quintano IACCM Conference, 20-22, 2012 | 3 | 2012 |
Analyzing the relationships among critical brand equity drivers and consumer behavioural intentions M Risitano, R Romano, M Quintano FINANZA MARKETING E PRODUZIONE 1 (1), 9-31, 2013 | 2 | 2013 |
Concorrenza e strategie di differenziazione nel settore del trasporto aereo M Quintano Giappichelli, 2006 | 2 | 2006 |
Opportunità di sviluppo delle imprese italiane nei paesi terzi mediterranei: il caso del Marocco M Quintano | 2 | 1998 |