The relative incidence of positive and negative word of mouth: A multi-category study R East, K Hammond, M Wright International journal of research in marketing 24 (2), 175-184, 2007 | 647 | 2007 |
Consumer behaviour: Applications in marketing R East, J Singh, M Wright, M Vanhuele SAGE Publications Ltd, 2021 | 494 | 2021 |
Purchase loyalty is polarised into either Repertoire or Subscription patterns B Sharp, M Wright, G Goodhardt Australasian Marketing Journal (AMJ) 10 (3), 7-20, 2002 | 222 | 2002 |
Immersive virtual reality technology in a three-dimensional virtual simulated store: Investigating telepresence and usability A Schnack, MJ Wright, JL Holdershaw Food Research International 117, 40-49, 2019 | 143 | 2019 |
Bias and variability in purchase intention scales M Wright, M MacRae Journal of the Academy of Marketing Science 35, 617-624, 2007 | 135 | 2007 |
Fundamental patterns of in-store shopper behavior H Sorensen, S Bogomolova, K Anderson, G Trinh, A Sharp, R Kennedy, ... Journal of Retailing and Consumer Services 37, 182-194, 2017 | 134 | 2017 |
New product diffusion models in marketing: an assessment of two approaches M Wright, D Charlett Marketing Bulletin 6 (4), 32-41, 1995 | 118 | 1995 |
Predicting blood donation behaviour: further application of the theory of planned behaviour J Holdershaw, P Gendall, M Wright Journal of Social Marketing 1 (2), 120-132, 2011 | 105 | 2011 |
Verification of citations: fawlty towers of knowledge? M Wright, JS Armstrong Interfaces 38 (2), 125-139, 2008 | 103 | 2008 |
Market statistics for the Dirichlet model: Using the Juster scale to replace panel data M Wright, A Sharp, B Sharp International Journal of Research in Marketing 19 (1), 81-90, 2002 | 100 | 2002 |
A contingency model of marketing information M Wright, N Ashill European Journal of Marketing 32 (1/2), 125-144, 1998 | 100 | 1998 |
Managers' knowledge of marketing principles: the case of new product development S Cierpicki, M Wright, B Sharp Journal of Empirical Generalizations in Marketing Science 5 (3), 771-790, 2000 | 96 | 2000 |
Descriptive and evaluative attributes: what relevance to marketers? J Hoek, J Dunnett, M Wright, P Gendall Journal of Product & Brand Management 9 (6), 415-435, 2000 | 93 | 2000 |
It’s a Dirichlet world: modelling individual's loyalties reveals how brands compete, grow and decline B Sharp, MJ Wright, J Dawes, C Driesener, L Stocchi, P Stern Journal of Advertising Research 52 (2), 203-213, 2012 | 85 | 2012 |
Switching banks: Old bank gone but not forgotten G Lees, R Garland, M Wright Journal of Financial Services Marketing 12, 146-156, 2007 | 84 | 2007 |
A quantitative evaluation of the public response to climate engineering MJ Wright, DAH Teagle, PM Feetham Nature Climate Change 4 (2), 106-110, 2014 | 78 | 2014 |
Environmental attitude-behaviour correlations in 21 countries M Wright, B Klÿn Journal of Empirical Generalisations in Marketing Science 3, 42-60, 1998 | 78 | 1998 |
The dubious assumptions of segmentation and targeting M Wright Management Decision 34 (1), 18-24, 1996 | 77 | 1996 |
Predicting elections from politicians’ faces JS Armstrong, KC Green, RJ Jones Jr, MJ Wright International Journal of Public Opinion Research 22 (4), 511-522, 2010 | 76 | 2010 |
Progress in marketing knowledge M Wright, Z Kearns Journal of Empirical Generalisations in Marketing Science 3, 1-21, 1998 | 75 | 1998 |