Technological advancements and opportunities in Neuromarketing: a systematic review FS Rawnaque, KM Rahman, SF Anwar, R Vaidyanathan, T Chau, ... Brain Informatics 7, 1-19, 2020 | 149 | 2020 |
Exploring Price Sensitivity of a Green Brand: A Consumers’ Perspective KM Rahman, M Haque World Review of Business Research 1 (2), 84-97, 2011 | 41 | 2011 |
An intelligent neuromarketing system for predicting consumers’ future choice from electroencephalography signals FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ... Physiology & Behavior 253, 113847, 2022 | 36 | 2022 |
Exploring organic food purchase intention in Bangladesh: An evaluation by using the theory of planned behavior KM Rahman, NAM Noor International Business Management 10 (18), 4292-4300, 2016 | 29 | 2016 |
BCI-Based Consumers' Choice Prediction From EEG Signals: An Intelligent Neuromarketing Framework FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ... Frontiers in human neuroscience 16, 861270, 2022 | 27 | 2022 |
Strategic Planning and Marketing Models KM Rahman Strategic Marketing Management in Asia, 59-110, 2016 | 23 | 2016 |
Evaluating Gaps in Consumer Behavior Research on Organic Foods: A Critical Literature Review under Bangladesh Context KM Rahman, NAM Noor Journal of Marketing and Consumer Behaviour in Emerging Markets 1 (3), 45-50, 2016 | 17 | 2016 |
In search of a model explaining organic food purchase behavior: The overlooked story of Montano and Kasprzyk’s integrated behavior model KM Rahman, NAM Noor British Food Journal 118 (12), 2911-2930, 2016 | 14 | 2016 |
MarketBrain: An EEG based intelligent consumer preference prediction system FR Mashrur, MTI Miya, FS Rawnaque, KM Rahman, R Vaidyanathan, ... 2021 43rd Annual International Conference of the IEEE Engineering in …, 2021 | 10 | 2021 |
Toward a Theoretical Framework of Relationship Marketing in the Business Context K Ahmmed, S Islam, NAM Noor, KM Rahman, F Ahmed Trziste= Market 31 (2), 209-226, 2019 | 9 | 2019 |
Urban pollution in Dhaka City: A tri-partite qualitative model for alleviation and prevention R Rummana, KM Rahman, S Aziz, B Nishat Proceedings: International Conference on Sustainable Urban Environmental …, 2008 | 9 | 2008 |
Marketing practices in developing economy: cases from South Asia K Hasan, P Kotler PHI Learning Pvt. Ltd., 2009 | 7* | 2009 |
An Overview of Neuromarketing Research in Developing Countries: Prospects and Challenges A Biswas, FR Mashrur, KM Rahman, MTI Miya, F Sarker, KA Mamun Proceedings of the 2nd International Conference on Computing Advancements …, 2022 | 5 | 2022 |
Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ... Journal of Consumer Behaviour 23 (3), 1146-1157, 2024 | 4 | 2024 |
Packaging KM Rahman Strategic Marketing Management in Asia, 261-293, 2016 | 4 | 2016 |
AI-based Consumers' Preference Prediction Using a Research-grade BCI and a Commercial-grade BCI for Neuromarketing: A Systematic Comparison F Ishtiaque, FR Mashrur, MTI Miya, KM Rahman, R Vaidyanathan, ... 2023 International Conference on Electrical, Computer and Communication …, 2023 | 3 | 2023 |
BCI-based Consumers’ Preference Prediction using Single Channel Commercial EEG Device F Ishtiaque, FR Mashrur, MTI Miya, KM Rahman, R Vaidyanathan, ... 2022 25th International Conference on Computer and Information Technology …, 2022 | 3 | 2022 |
An EEG-based Intelligent Neuromarketing System for Predicting Consumers’ Choice FR Mashrur, KM Rahman, MTI Miya, R Vaidyanathan, SF Anwar, F Sarker, ... The Fourth Industrial Revolution and Beyond: Select Proceedings of IC4IR+, 31-43, 2023 | 1 | 2023 |
Teorijski okvir marketinga odnosa i suradnje na poslovnom tržištu K Ahmmed, S Islam, KM Rahman, F Ahmed Market-Tržište 31 (2), 209-226, 2019 | | 2019 |
In search of a model explaining organic food purchase behavior K Mahmudur Rahman, NA Mohd Noor British Food Journal 118 (12), 2911-2930, 2016 | | 2016 |