| Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research M Meißner, J Pfeiffer, T Pfeiffer, H Oppewal Journal of Business Research 100, 445-458, 2019 | 291 | 2019 |
| Shopping in virtual reality stores: the influence of immersion on system adoption C Peukert, J Pfeiffer, M Meißner, T Pfeiffer, C Weinhardt Journal of Management Information Systems 36 (3), 755-788, 2019 | 172 | 2019 |
| How virtual reality affects consumer choice M Meißner, J Pfeiffer, C Peukert, H Dietrich, T Pfeiffer Journal of Business Research 117, 219-231, 2020 | 134 | 2020 |
| Texting with humanlike conversational agents: Designing for anthropomorphism AM Seeger, J Pfeiffer, A Heinzl Journal of the Association for Information systems 22 (4), 8, 2021 | 121 | 2021 |
| Eye-tracking-based classification of information search behavior using machine learning: evidence from experiments in physical shops and virtual reality shopping environments J Pfeiffer, T Pfeiffer, M Meißner, E Weiß Information Systems Research 31 (3), 675-691, 2020 | 112 | 2020 |
| Designing anthropomorphic conversational agents: Development and empirical evaluation of a design framework AM Seeger, J Pfeiffer, A Heinzl | 96 | 2018 |
| When do we need a human? Anthropomorphic design and trustworthiness of conversational agents AM Seeger, J Pfeiffer, A Heinzl | 91 | 2017 |
| Hedonic and utilitarian motivations of social network site adoption CPH Ernst, J Pfeiffer, F Rothlauf Johannes Gutenberg University Mainz: Working Papers in Information Systems …, 2013 | 88 | 2013 |
| Brownie: A platform for conducting NeuroIS experiments A Hariharan, MTP Adam, V Dorner, E Lux, MB Mueller, J Pfeiffer, ... Journal of the Association for Information Systems 18 (4), 3, 2017 | 42 | 2017 |
| Using PageRank for non-personalized default rankings in dynamic markets M Scholz, J Pfeiffer, F Rothlauf European Journal of Operational Research 260 (1), 388-401, 2017 | 38 | 2017 |
| Interaktion mit smarten Systemen—aktueller stand und zukünftige entwicklungen im bereich der nutzerassistenz S Morana, C Friemel, U Gnewuch, A Maedche, J Pfeiffer Wirtschaftsinformatik & Management 9, 42-51, 2017 | 35 | 2017 |
| Methods and systems for the design of choice experiments and deduction of human decision-making heuristics D Duzevik, J Pfeiffer, E Bonabeau US Patent App. 12/434,402, 2009 | 34 | 2009 |
| On the influence of context-based complexity on information search patterns: An individual perspective. J Pfeiffer, M Meißner, E Brandstätter, R Riedl, R Decker, F Rothlauf Journal of Neuroscience, Psychology, and Economics 7 (2), 103, 2014 | 27 | 2014 |
| The influence of perceived belonging on social network site adoption CPH Ernst, J Pfeiffer, F Rothlauf American Conference on Information Systems (AMCIS), 2013 | 27 | 2013 |
| Interactive decision aids in e-commerce J Pfeiffer Springer Science & Business Media, 2011 | 26 | 2011 |
| Combining e-participation with augmented and virtual reality: insights from a design science research project J Fegert, J Pfeiffer, C Peukert, A Golubyeva, C Weinhardt | 24 | 2020 |
| Reference point based multi-objective evolutionary algorithms for group decisions J Pfeiffer, U Golle, F Rothlauf Proceedings of the 10th annual conference on Genetic and evolutionary …, 2008 | 23 | 2008 |
| User assistance for intelligent systems S Morana, J Pfeiffer, MTP Adam Business & Information Systems Engineering 62, 189-192, 2020 | 21 | 2020 |
| Classification of Goal-Directed Search and Exploratory Search Using Mobile Eye-Tracking J Pfeiffer, M Meißner, J Prosiegel, T Pfeiffer International Conference on Information Systems (ICIS), 2014 | 21 | 2014 |
| On the relationship between interactive decision aids and decision strategies: A theoretical analysis J Pfeiffer, R Riedl, F Rothlauf | 20 | 2009 |
