| The configuration of the university image and its relationship with the satisfaction of students A Beerli Palacio, G Díaz Meneses, PJ Pérez Pérez Journal of Educational administration 40 (5), 486-505, 2002 | 929 | 2002 |
| Self-congruity and destination choice A Beerli, GD Meneses, SM Gil Annals of Tourism Research 34 (3), 571-587, 2007 | 569 | 2007 |
| Recycling behavior: A multidimensional approach GD Meneses, AB Palacio Environment and behavior 37 (6), 837-860, 2005 | 283 | 2005 |
| Antecedents and outcomes of marketing innovation: An empirical analysis in the hotel industry J Nieves, G Diaz-Meneses International Journal of Contemporary Hospitality Management 28 (8), 1554-1576, 2016 | 119 | 2016 |
| Refuting fear in heuristics and in recycling promotion GD Meneses Journal of business research 63 (2), 104-110, 2010 | 111 | 2010 |
| Knowledge sources and innovation in the hotel industry: Empirical analysis on Gran Canaria Island, a mature mass-tourism destination J Nieves, G Diaz-Meneses International Journal of Contemporary Hospitality Management 30 (6), 2537-2561, 2018 | 91 | 2018 |
| The behavioural consequences of self‐congruency in volunteers A Beerli, G Díaz, JD Martin International Journal of Nonprofit and Voluntary Sector Marketing 9 (1), 28-48, 2004 | 70 | 2004 |
| Social marketing in action DZ Basil, G Diaz-Meneses, MD Basil Springer Nature Switzerland AG, 2019 | 44 | 2019 |
| Measuring green marketing: Scale development and validation N Vilkaite-Vaitone, I Skackauskiene, G Díaz-Meneses Energies 15 (3), 718, 2022 | 40 | 2022 |
| IC-Health project: development of MOOCs to promote digital health literacy: first results and future challenges L Perestelo-Perez, A Torres-Castaño, C González-González, ... Sustainability 12 (16), 6642, 2020 | 34 | 2020 |
| Different kinds of consumer response to the reward recycling technique: similarities at the desired routine level G Díaz Meneses, A Beerli Palacio Asia Pacific Journal of Marketing and Logistics 18 (1), 43-60, 2006 | 33 | 2006 |
| Los efectos de la imagen percibida de la universidad en la satisfacción de los estudiantes GD Meneses, AB Palacio Revista Española de Investigación de Marketing 7 (1), 7-25, 2003 | 32 | 2003 |
| A synchronic understanding of involvement with fashion: A promise of freedom and happiness G Diaz Meneses, J Nieves Rodríguez Journal of Fashion Marketing and Management: An International Journal 14 (1 …, 2010 | 26 | 2010 |
| El proceso de adopción de la conducta de reciclado: modelos explicativos y variables moderadoras AB Palacio, GD Meneses Cuadernos de Economía y Dirección de la Empresa, 55-86, 2006 | 26 | 2006 |
| A multiphase trip, diversified digital and varied background approach to analysing and segmenting holidaymakers and their use of social media G Díaz-Meneses Journal of Destination Marketing & Management 11, 166-182, 2019 | 25 | 2019 |
| The response to the commitment with block-leader recycling promotion technique: A longitudinal approach GD Meneses, AB Palacio Journal of Nonprofit & Public Sector Marketing 17 (1-2), 83-102, 2007 | 24 | 2007 |
| Breastfeeding: an emotional instinct G Diaz Meneses Breastfeeding medicine 8 (2), 191-197, 2013 | 20 | 2013 |
| How to teach recycling at an advanced phase of diffusion GD Meneses The Journal of Environmental Education 37 (4), 19-32, 2006 | 20 | 2006 |
| The outbreak of digital detox motives and their public health implications for holiday destinations G Díaz-Meneses, M Estupinán-Ojeda International Journal of Environmental Research and Public Health 19 (3), 1548, 2022 | 19 | 2022 |
| The ethics of consumer involvement with fashion: A freedom under social pressure G Diaz-Meneses Textile research journal 80 (4), 354-364, 2010 | 18 | 2010 |
