| The evolution of marketing channels: Trends and research directions GF Watson IV, S Worm, RW Palmatier, S Ganesan Journal of Retailing 91 (4), 546-568, 2015 | 242 | 2015 |
| When and why do customer solutions pay off in business markets? S Worm, SG Bharadwaj, W Ulaga, WJ Reinartz Journal of the Academy of Marketing Science 45 (4), 490-512, 2017 | 150 | 2017 |
| Disentangling the effect of services on B2B firm value: Trade-offs of sales, profits, and earnings volatility M Nezami, S Worm, RW Palmatier International Journal of Research in Marketing, 2018 | 47 | 2018 |
| Impact of component supplier branding on profitability S Worm, RK Srivastava International Journal of Research in Marketing 31 (4), 409-424, 2014 | 43 | 2014 |
| Branded component strategies: Ingredient branding in B2B markets S Worm Springer Science & Business Media, 2011 | 16 | 2011 |
| Understanding the additional value created by customer solutions and how it is contingent upon solution complexity S Worm, W Ulaga, D Zitzlsperger Proceedings of the ANZMAC 2009 Conference, 2009 | 13* | 2009 |
| Are they all equal? uncovering adopter groups of battery electric vehicles L Burs, E Roemer, S Worm, A Masini Sustainability 12 (7), 2815, 2020 | 11 | 2020 |
| An empirical study of the consequences of co-branding on perceptions of the ingredient brand S Worm, J Van Durme Proceedings of the European Marketing Academy Conference, Athens, Greece, 2006 | 6 | 2006 |
| Service strategy’s effect on firm performance: A meta-analysis of the servitization literature A Faramarzi, S Worm, W Ulaga Journal of the Academy of Marketing Science, 1-27, 2023 | 5 | 2023 |
| Enhancing Solution Effectiveness: The Role of Customer Adaptiveness: An Abstract V Kramer, M Krafft, S Bharadwaj, S Worm Academy of Marketing Science Annual Conference, 285-286, 2022 | | 2022 |
| The Value Relevance of Top Management Team Marketing Attention S Worm, J Shen, S Bharadwaj AMA Winter Marketing Educators' Conference 2012, 2012 | | 2012 |
| Financial Performance Outcomes of B2B Customer Solution Offerings S Worm, W Ulaga, S Bharadwaj, W Reinartz ISBM Academic Conference 2012, 2012 | | 2012 |
| Successful Solution Deployment: How Manufacturing Firms can Leverage their Channel Partners F Dalsace, S Worm, C Renault, W Ulaga ISBM Academic Conference, 2012 | | 2012 |
| Understanding Customer-Perceived Value in Hybrid B2B Offerings E ZITZLSPERGER, W ULAGA, S WORM EMAC Conference2011, University of Ljubljana, 2011 | | 2011 |
| Understanding the Market Performance Outcomes of Component Supplier Brand Strength S Worm, R Srivastava INFORMS Marketing Science Conference 2010, 2010 | | 2010 |
| The Effectiveness of Brand Management Instruments in Building and Leveraging Component Supplier Brand Strength S Worm 2009 ANZMAC Conference, NC, 2009 | | 2009 |
| Ingredient Branding as a Brand Building Instrument: How Ingredient Brands Gain from Co-branded Extensions SH Worm VDM Publishing, 2008 | | 2008 |
Wolfgang UlagaProfessor of Management Practice (Marketing), INSEAD, France.在 insead.edu 的电子邮件经过验证
