Branding the nation: what is being branded? Y Fan Journal of vacation marketing 12 (1), 5-14, 2006 | 1356 | 2006 |
Branding the nation: towards a better understanding Y Fan Place Branding and Public Diplomacy 6 (2), 97-103, 2010 | 927 | 2010 |
Questioning guanxi: definition, classification and implications Y Fan International business review 11 (5), 543-561, 2002 | 794 | 2002 |
A classification of Chinese culture Y Fan Cross Cultural Management: An International Journal 7 (2), 3-10, 2000 | 777 | 2000 |
Ethical branding and corporate reputation Y Fan Corporate communications: An international journal 10 (4), 341-350, 2005 | 691 | 2005 |
Guanxi's consequences: personal gains at social cost Y Fan Journal of Business Ethics 38 (4), 371-380, 2002 | 561 | 2002 |
Soft power: power of attraction or confusion? Y Fan Place Branding and Public Diplomacy 4 (2), 147-158, 2008 | 555 | 2008 |
A brand preference and repurchase intention model: the role of consumer experience R Ebrahim, A Ghoneim, Z Irani, Y Fan Journal of Marketing Management 32 (13-14), 1230-1259, 2016 | 392 | 2016 |
Internationalisation of the Spanish fashion brand Zara C Lopez, Y Fan Journal of Fashion Marketing and Management: An International Journal 13 (2 …, 2009 | 205 | 2009 |
Strategic outsourcing: evidence from British companies Y Fan Marketing Intelligence & Planning 18 (4), 213-219, 2000 | 201 | 2000 |
Is corporate communications a strategic function? RR Dolphin, Y Fan Management decisión 38 (2), 99-107, 2000 | 154 | 2000 |
Children's buying behaviour in China: a study of their information sources Y Fan, Y Li Marketing Intelligence & Planning 28 (2), 170-187, 2010 | 138 | 2010 |
The transfer of Western management to China: context, content and constraints Y Fan Management Learning 29 (2), 201-221, 1998 | 119 | 1998 |
The globalisation of Chinese brands Y Fan Marketing Intelligence & Planning 24 (4), 365-379, 2006 | 96 | 2006 |
Chinese cultural values and entrepreneurship: a preliminary consideration DA Kirby, Y Fan Journal of Enterprising Culture 3 (03), 245-260, 1995 | 89 | 1995 |
The national image of global brands Y Fan Journal of Brand Management 9, 180-192, 2002 | 78 | 2002 |
Chinese peasant entrepreneurs: an examination of township and village enterprises in rural China Y Fan, N Chen, DA Kirby Journal of Small Business Management 34 (4), 72-76, 1996 | 74* | 1996 |
Guanxi, government and corporate reputation in China: Lessons for international companies Y Fan Marketing Intelligence & Planning 25 (5), 499-510, 2007 | 67 | 2007 |
Corporate branding in the retail sector: a pilot study M Burghausen, Y Fan Corporate Communications: An International Journal 7 (2), 92-99, 2002 | 62 | 2002 |
Event sponsorship in China Y Fan, N Pfitzenmaier Corporate Communications: An International Journal 7 (2), 110-116, 2002 | 61 | 2002 |