Consumer journey from first experience to brand evangelism I Riivits-Arkonsuo, K Kaljund, A Leppiman Research in economics and business: Central and eastern Europe 6 (1), 5-28, 2014 | 113 | 2014 |
Shaping customer brand loyalty during the pandemic: The role of brand credibility, value congruence, experience, identification, and engagement RA Rather, LD Hollebeek, T Vo‐Thanh, H Ramkissoon, A Leppiman, ... Journal of Consumer Behaviour 21 (5), 1175-1189, 2022 | 72 | 2022 |
Hidden champions in CEE and Turkey P McKiernan, D Purg Springer. https://doi. org/10.1007/978-3-642-40504-4 10, 978-3, 2013 | 48 | 2013 |
Arjen elämyksiä: leiri-ja elämyspohjainen Arkipäivät-perhepalvelu sosiaalisen kokemuksen tuottajana A Leppiman fi= Lapin yliopistokustannus| en= Lapland University Press|, 2010 | 40 | 2010 |
Young consumers and their brand love I Riivits-Arkonsuo, A Leppiman International Journal of Business and Social Research 5 (10), 33-44, 2015 | 32 | 2015 |
Experience marketing: conceptual insights and the difference from experiential marketing A Leppiman, S Same Regional business and socio-economic development 5, 240-258, 2011 | 32 | 2011 |
Online Word-of-Mouth on Brands and Experience Marketing. I Riivits-Arkonsuo, A Leppiman Journal of Management & Change, 2014 | 26 | 2014 |
Designing a business service experience: Customer's perspective on value co-creation J Kukk, A Leppiman, A Pohjola Research in economics and business: Central and Eastern Europe 6 (1), 2015 | 23 | 2015 |
Value creation in business services through the prism of experience economy: Conceptualizing value-in-experience J Kukk, A Leppiman Journal of Creating Value 2 (2), 231-245, 2016 | 17 | 2016 |
Consumer online word-of-mouth–analysis through an experience pyramid model I Riivits-Arkonsuo, A Leppiman Proceedings of the 9th EBES Conference, Rome, 1929-1934, 2013 | 15 | 2013 |
Arjen Elämyksiä–Leiri-ja elämyspohjainen Arkipäivät Perhepalvelu Sosiaalisen Kokemuksen Tuottajana [Everyday Experiences: Camp-and Experience Based Weekdays Family Service as a … A Leppiman University of Lapland, Rovaniemi, Finland, 2010 | 14 | 2010 |
Moniammatillisen perhetyön oppiminen ja opettaminen A Leppiman, S Puustinen-Niemelä Savonia-ammattikorkeakoulu, 2006 | 11 | 2006 |
Quality labels in Estonian food market. Do the labels matter? I Riivits-Arkonsuo, A Leppiman, J Hartšenko Agronomy Research 14 (3), 2016 | 10 | 2016 |
Antecedents of online word of mouth and memorable experience concept I Arkonsuo, A Leppiman International Journal of Business and Social Research 5 (9), 1-14, 2015 | 10 | 2015 |
Arjen elämyksiä A Leppiman Leiri-ja elämyspohjainen Arkipäivätperhepalvelu sosiaalisen kokemuksen …, 2010 | 10 | 2010 |
Old-age digital exclusion as a policy challenge in Estonia and Finland A Leppiman, I Riivits-Arkonsuo, A Pohjola Social exclusion in later life: Interdisciplinary and Policy Perspectives …, 2021 | 9 | 2021 |
Education and sustainable development: First steps toward changes A Pipere Saule, 2006 | 8 | 2006 |
Role of AI in enhancing customer engagement, loyalty and loyalty programme performance C Menidjel, LD Hollebeek, A Leppiman, I Riivits-Arkonsuo Handbook of Research on Customer Loyalty, 316-331, 2022 | 6 | 2022 |
The construct of value in knowledge-intensive business service from customer's perspective. An example of a long-term training activity. J Kukk, A Leppiman Agronomy Research 14 (1), 2016 | 6 | 2016 |
Sotsiaalse sugupoole kujunemisest eelkoolieas, Eesti ja Soome võrdlusandmete taustal A Leppiman Lisensiaatintyö. Tallinna Pedagoogikaülikool. Tallinn, 1996 | 6 | 1996 |