| The harm of symbolic actions and green-washing: Corporate actions and communications on environmental performance and their financial implications K Walker, F Wan Journal of business ethics 109, 227-242, 2012 | 883 | 2012 |
| Cross-cultural differences in the refusal to accept a small gift: the differential influence of reciprocity norms on Asians and North Americans. H Shen, F Wan, RS Wyer Jr Journal of Personality and Social Psychology 100 (2), 271, 2011 | 189 | 2011 |
| Giving an “e‐human touch” to e‐tailing: The moderating roles of static information quantity and consumption motive in the effectiveness of an anthropomorphic information agent S Sivaramakrishnan, F Wan, Z Tang Journal of Interactive Marketing 21 (1), 60-75, 2007 | 128 | 2007 |
| Passionate Surfers in Image-Driven Consumer Culture: Fashion-Conscious, Appearance-Savvy People and Their Way of Life. F Wan, S Yuon, T Fang Advances in consumer research 28 (1), 2001 | 103 | 2001 |
| Is self-character similarity always beneficial? N Bhatnagar, F Wan Journal of Advertising 40 (2), 39-50, 2011 | 71 | 2011 |
| Perceived impact of thin female models in advertising: A cross‐cultural examination of third person perception and its impact on behaviors F Wan, RJ Faber, A Fung Asia Pacific Journal of Marketing and Logistics 15 (1/2), 51-73, 2003 | 60 | 2003 |
| Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective M Cheng, J Liu, J Qi, F Wan Industrial Marketing Management 98, 41-58, 2021 | 51 | 2021 |
| The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising H Jiang, huimin Tan, Y Liu, F Wan, D Gursoy Annals of tourism research 83, 2020 | 51 | 2020 |
| Defensive reactions to slim female images in advertising: The moderating role of mode of exposure F Wan, TL Ansons, A Chattopadhyay, JP Leboe Organizational Behavior and Human Decision Processes 120 (1), 37-46, 2013 | 46 | 2013 |
| A configurational perspective of branding capabilities development in emerging economies: The case of the Chinese cellular phone industry N Ni, F Wan Journal of Brand Management 15, 433-451, 2008 | 43 | 2008 |
| Motivations to regulate online gambling and violent game sites: An account of the third-person effect F Wan, S Youn Journal of Interactive Advertising 5 (1), 46-59, 2004 | 42 | 2004 |
| Love or hate, depends on who's saying it: How legitimacy of brand rejection alters brand preferences M Hu, P Qiu, F Wan, T Stillman Journal of Business Research 90, 164-170, 2018 | 38 | 2018 |
| 实验研究中的调节变量和中介变量 张莉, Wan Fang, 林与川Qiu Pingping 管理科学 24 (1), 108-116, 2011 | 33 | 2011 |
| The behavioral implications of consumer trust across brick-and-mortar and online retail channels Q Chen, DA Griffith, F Wan Journal of Marketing Channels 11 (4), 61-87, 2004 | 24 | 2004 |
| The influence of immersion on product placement effectiveness: a synthesis and review of product placement in traditional and digital media TL Ansons, F Wan, JP Leboe Handbook of research on digital media and advertising: user generated …, 2011 | 14 | 2011 |
| We should censor because they are vulnerable: censorship of controversial web sites and the third-person perception S Youn, F Wan, RJ Faber PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 72-81, 2001 | 10 | 2001 |
| Consumers' optimal experience on commercial web sites: A congruency effect of web atmospheric design and consumers' surfing goal F Wan, N Nan, M Smith Contemporary research in e-branding, 78-94, 2009 | 7 | 2009 |
| Web User's Optimal Online Experience: An Examination of the Effects of Web Navigation Design and Web User Motive F Wan, N Nan Experiential 3-D E-commerce Conference, 2001 | 6 | 2001 |
| Right agent, wrong level of hedonism: How high (vs low) hedonic values in AI-performed tasks lead to decreased perceptions of humanlikeness, warmth, and less consumer support M Yanit, M Yanit, F Wan Computers in Human Behavior 147, 107870, 2023 | 5 | 2023 |
| Transformation and rebirth of Chinese brands: A Case from the hotel industry H Tan, F Wan, P Qiu Journal of Teaching in International Business 28 (2), 116-129, 2017 | 4 | 2017 |
Amitava ChattopadhyayINSEAD--The GlaxoSmithKline Chaired Professor of Corporate Innovation Innovation在 insead.edu 的电子邮件经过验证
