Anu C Haridasan 个人学术档案 - 学术资源搜索

引用次数

	总计	2019 年至今
引用	148	141
h 指数	3	3
i10 指数	3	3

0

44

22

201720182019202020212022202320241 5 5 14 15 34 44 28

合著作者

Angeline Gautami FernandoGreat Lakes Institute of Management在 greatlakes.edu.in 的电子邮件经过验证
Saju BVIT Business School, Vellore Institute of Technology, Chennai在 vit.ac.in 的电子邮件经过验证

Anu C Haridasan

Anu C Haridasan

Assistant Professor

在 mccbtsb.edu.in 的电子邮件经过验证

Digital Marketing Consumer Behaviour Channels Business Analytics


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Online or in-store: unravelling consumer’s channel choice motives AC Haridasan, AG Fernando Journal of Research in Interactive Marketing 12 (2), 215-230, 2018	100	2018
Investigation of consumers' cross‐channel switching intentions: a push‐pull‐mooring approach AC Haridasan, AG Fernando, S Balakrishnan Journal of Consumer Behaviour 20 (5), 1092-1112, 2021	27	2021
A systematic review of consumer information search in online and offline environments AC Haridasan, AG Fernando, B Saju RAUSP Management Journal 56 (2), 234-253, 2021	18	2021
Segmentation of Online and In-store Teen Shoppers based on Shopping Motives AC Haridasan, AG Fernando Journal of Contemporary Management Research 13 (1), 24-40, 2019	3	2019

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