Cross-cultural differences in the effect of received word-of-mouth referral in relational service exchange JH Schumann, F Wangenheim, A Stringfellow, Z Yang, V Blazevic, ... Journal of International Marketing 18 (3), 62-80, 2010 | 170 | 2010 |
Drivers of trust in relational service exchange: understanding the importance of cross-cultural differences JH Schumann, F Wangenheim, A Stringfellow, Z Yang, S Praxmarer, ... Journal of Service Research 13 (4), 453-468, 2010 | 153 | 2010 |
Euromarketing: strategie marketingowe przedsieĚśbiorstw na eurorynku M Komor Wydawn. Naukowe PWN, 2000 | 79 | 2000 |
Cross-national differences in price–role orientation and their impact on retail markets S Zielke, M Komor Journal of the Academy of Marketing Science 43 (2), 159-180, 2015 | 70 | 2015 |
Effective coping strategies for stressed frontline employees in service occupations: outcomes and drivers VL Selzer, JH Schumann, M Büttgen, Z Ates, M Komor, J Volz The Service Industries Journal 41 (5-6), 382-399, 2021 | 25 | 2021 |
Coping strategies and intended change of shopping habits after the Corona pandemic–Insights from two countries in Western and Eastern Europe S Zielke, M Komor, A Schlößer Journal of Retailing and Consumer Services 72, 103255, 2023 | 11 | 2023 |
Loyalty cards, credit options and economic market development S Zielke, M Komor International Journal of Retail & Distribution Management 48 (6), 591-607, 2020 | 11 | 2020 |
The influence of customer characteristics on frontline employees’ customer need knowledge BA Hüttel, Z Ates, JH Schumann, M Büttgen, S Haager, M Komor, J Volz Journal of Services Marketing 33 (2), 220-232, 2019 | 11 | 2019 |
Segmentacja europejskich konsumentów według teorii stylu życia M Komor Marketing i Rynek, 14-19, 2011 | 10 | 2011 |
Zróżnicowania kulturowe między Polską a Niemcami według wymiarów kultury Hofstede M Komor, JH Schumann Gospodarka Narodowa. The Polish Journal of Economics 275 (1), 83-102, 2015 | 9 | 2015 |
Charakterystyka Country Cluster według wymiarów kultury GLOBE M Komor Organization and Management, 2013 | 9 | 2013 |
Whose feedback matters? Empirical evidence from online auctions P Baranowski, M Komor, S Wójcik Applied Economics Letters 25 (17), 1226-1229, 2018 | 8 | 2018 |
Internacjonalizacja przedsiębiorstw na rynku Unii Europejskiej - ujęcie marketingowe M Komor Wydawnictwo C.H. Beck, 2017 | 6 | 2017 |
Modele komunikacji międzykulturowej M Komor Zeszyty Naukowe Uniwersytetu Szczecińskiego. Ekonomiczne Problemy Usług, 397-408, 2010 | 6 | 2010 |
Cross-cultural differences in the development of trust in relational service exchange-an empirical analysis of the moderating role of uncertainly avoidance JH Schumann, F Wangenheim, Z Yang, S Praxmarer, F Jinenez, M Komor, ... | 6 | 2007 |
Political and legal conditions of marketing activity of businesses in the European market M Komor Marketing of Scientific and Research Organizations 44 (2), 1-20, 2022 | 5 | 2022 |
How to Manage Person-Role Conflicts: Differential Effects of Transformational Leadership Dimensions and the Moderating Role of Individual Cultural Orientation VL Selzer, JH Schumann, M Büttgen, Z Ates, J Volz, M Komor SMR-Journal of Service Management Research 2 (2), 36-49, 2018 | 5 | 2018 |
Internacjonalizacja przedsiębiorstw na rynku wewnętrznym UE w kontekście koncepcji euromarketingowej-perspektywy i wyzwania M Komor Studia Ekonomiczne 194, 9-30, 2014 | 5 | 2014 |
Znaczenie i rozwój metod jakościowych w badaniach empirycznych w marketingu M Komor Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu, 215-224, 2011 | 5 | 2011 |
Internationalisation, Concentration and Structural Changes of Retail in New Central and Eastern European Member States of the EU M Komor, M Pacut Journal of Economics & Management/University of Economics in Katowice, 69-92, 2009 | 5 | 2009 |