| Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive NJ Rifon, SM Choi, CS Trimble, H Li Journal of Advertising 33 (1), 30-42, 2004 | 1437 | 2004 |
| Consumer perceptions of compatibility in cause‐related marketing messages CS Trimble, NJ Rifon International Journal of Nonprofit and Voluntary Sector Marketing 11 (1), 29-47, 2006 | 341 | 2006 |
| Collaboration between marketing students and the library: An experiential learning project to promote reference services LM Duke, JB MacDonald, CS Trimble College & Research Libraries 70 (2), 109-122, 2009 | 35 | 2009 |
| CONSUMERS'USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE. M MORIMOTO, CS Trimble Marketing Management Journal 22 (2), 2012 | 25 | 2012 |
| Motivation and Active Learning to Improve Student Performance D Zahay, A Kumar, C Trimble Creating Marketing Magic and Innovative Future Marketing Trends, 1259-1263, 2017 | 24 | 2017 |
| INFORMATION CONTENT IN MAGAZINE, TELEVISION AND WEB ADVERTISING: A COMPARISON AND UPDATE. SM Choi, NJ Rifon, CS Trimble, BB Reece Marketing Management Journal 16 (1), 2006 | 21 | 2006 |
| New Thinking on Antecedents to Successful CRM Campaigns: Consumer Acceptance of an Alliance C Trimble, G Holmes Journal of Promotion Management 19 (3), 352-372, 2013 | 18 | 2013 |
| An update on consumer involvement with products and issues: Thirty years later N Rifon, CS Trimble American Marketing Association Winter Educators Conference 13, 271-278, 2002 | 12 | 2002 |
| MORE THAN A FIELD TRIP: THE BUSINESS MODEL CANVAS AS SUPPORT FOR FIELD SITE VISITS IN MARKETING COURSES’ CS Trimble Proceedings Of The Marketing Management Association, 92-97, 2015 | 8 | 2015 |
| Consumer attributions of corporate sponsorship motive and the development of attitude toward the sponsors of health information on the World Wide Web NJ Rifon, SM Choi, CS Trimble, H Li American Marketing Association. Conference Proceedings 12, 130, 2001 | 7 | 2001 |
| Information content in magazine, television and Internet advertising: a comparison and update SM Choi, NJ Rifon, CS Trimble, BB Reece, J Bukovac, YK Choi PROCEEDINGS OF THE CONFERENCE-AMERICAN ACADEMY OF ADVERTISING, 113-113, 2000 | 5 | 2000 |
| Criteria for effective use of technology in the classroom: Identifying when technology should and should not be used CS Trimble Marketing Management Association 2008 Educators’ Conference Proceedings, 44, 2008 | 2 | 2008 |
| CONGRUENCE EFFECTS IN SPONSORSHIP CS Trimble, NJ Rifon, SM Choi Journal of advertising 33 (1), 29, 2004 | 2* | 2004 |
| The 4 Ps of Designing a Marketing Course with Disney RJ Podeschi, CS Trimble | 1 | 2016 |
| Consumer response to cause-brand alliances: How situational and consumer characteristics influence consumer response CS Trimble Dissertation Abstracts International 68 (05), 2007 | 1 | 2007 |
| Connecting via Social Media for Weight Loss CS Trimble, NJ Curtin Research Perspectives on Social Media Influencers and Their Followers, 183, 2021 | | 2021 |
| CONSUMERS’USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE CS TRIMBLE Marketing Management, 45, 2012 | | 2012 |
| COHORT EFFECTS FOR THE SUCCESS OF CRM: DO MILLENNIALS BRING NEW CHALLENGES? NJ Rifon, CS Trimble, HJ Marron American Academy of Advertising. Conference. Proceedings (Online), 129, 2010 | | 2010 |
| Clarifying Family Medical Leave Coverage: Sorting Through the Details of Employee Grievance Claims WJ Walsh, CS Trimble | | 2008 |
| Blog Advertising in Japan and the US: Strategic Issues and Cases M Morimoto, CS Trimble | | 2007 |
