Consumer behaviour: Pearson Higher Education 3rd ed AU M Solomon, R Russell-Bennett, J Previte | 10175* | 2012 |
Involvement, satisfaction, and brand loyalty in a small business services setting R Russell-Bennett, JR McColl-Kennedy, LV Coote Journal of business research 60 (12), 1253-1260, 2007 | 713 | 2007 |
Customer satisfaction should not be the only goal R Bennett, S Rundle‐Thiele Journal of services marketing 18 (7), 514-523, 2004 | 700 | 2004 |
Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R R Bennett, CEJ Härtel, JR McColl-Kennedy Industrial marketing management 34 (1), 97-107, 2005 | 651 | 2005 |
A comparison of attitudinal loyalty measurement approaches R Bennett, S Rundle-Thiele Journal of brand management 9, 193-209, 2002 | 629 | 2002 |
A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets S Rundle‐Thiele, R Bennett Journal of Product & Brand Management 10 (1), 25-37, 2001 | 523 | 2001 |
Customers behaving badly: a state of the art review, research agenda and implications for practitioners R Fisk, S Grove, LC Harris, DA Keeffe, KL Daunt, R Russell‐Bennett, ... Journal of Services Marketing 24 (6), 417-429, 2010 | 419 | 2010 |
Cross‐cultural differences in consumer decision‐making styles C Leo, R Bennett, CEJ Härtel Cross Cultural Management: An International Journal 12 (3), 32-62, 2005 | 318 | 2005 |
The changing experience of Australian female entrepreneurs R Bennett, S Dann Gender, work & organization 7 (2), 75-83, 2000 | 292 | 2000 |
The brand loyalty life cycle: Implications for marketers R Bennett, S Rundel-Thiele Journal of Brand Management 12, 250-263, 2005 | 271 | 2005 |
A tri-dimensional approach for auditing brand loyalty S Worthington, R Russell-Bennett, C Härtel Journal of brand management 17, 243-253, 2010 | 232 | 2010 |
The impact of service contact type and demographic characteristics on service quality perceptions C Ganesan‐Lim, R Russell‐Bennett, T Dagger Journal of services Marketing 22 (7), 550-561, 2008 | 226 | 2008 |
The value of health and wellbeing: an empirical model of value creation in social marketing N Zainuddin, R Russell-Bennett, J Previte European Journal of Marketing, 2013 | 218 | 2013 |
Fresh ideas: services thinking for social marketing R Russell-Bennett, M Wood, J Previte Journal of Social Marketing, 2013 | 187 | 2013 |
A hierarchical model of social marketing J French, R Russell-Bennett Journal of Social Marketing 5 (2), 139-159, 2015 | 178 | 2015 |
A typology of mass services: the role of service delivery and consumption purpose in classifying service experiences S Ng, R Russell‐Bennett, T Dagger Journal of Services Marketing 21 (7), 471-480, 2007 | 152 | 2007 |
Identifying the key issues measuring loyalty R Bennett, L Bove Australasian journal of market and social research 9 (2), 27-44, 2001 | 150 | 2001 |
Designing gamified apps for sustainable consumption: A field study R Mulcahy, R Russell-Bennett, D Iacobucci Journal of Business Research 106, 377-387, 2020 | 142 | 2020 |
Linking perceived value of mobile marketing with the experiential consumption of mobile phones L Andrews, J Drennan, R Russell‐Bennett European Journal of Marketing 46 (3/4), 357-386, 2012 | 125 | 2012 |
‘Go with the flow’for gamification and sustainability marketing L Whittaker, R Mulcahy, R Russell-Bennett International Journal of Information Management 61, 102305, 2021 | 124 | 2021 |